TRENDS & INSIGHTS
5 Trends Shaping CPG in 2023, with David Sommer
Varied factors are producing new retail and CPG trends. Fetch’s Chief Customer Officer David Sommer shares his top five for 2023.
JANUARY 26, 2023 - 5 MINS READ
TRENDS & INSIGHTS
Measuring Marketing Success with Fetch Verified Incremental
Fetch’s measurement methodology, Verified Incremental, is the most accurate methodology for measuring sales performance and marketing effectiveness.
JANUARY 19, 2023 - 2 MINS READ
TRENDS & INSIGHTS
Why America’s Most Iconic Brands Are Moving To Fetch
The past six months have been a period of uncertainty for brands. With the looming threat of recession, as any marketer will tell you, marketing is always
JANUARY 6, 2023 - 4 MINS READ
TRENDS & INSIGHTS
Fetch CMO Birk Cooper on MarTech Podcast
Birk Cooper, CMO of Fetch, chatted with the MarTech Podcast for a double header look at the efficacy of loyalty and rewards programs. In this two-part
DECEMBER 22, 2022 - 1 MIN READ
TRENDS & INSIGHTS
Rewarding Consumers for Buying Brands They Love: Roadmap for Omnichannel Loyalty
Wes Schroll, Co-Founder & CEO of Fetch, was joined on stage at Advertising Week New York with moderator Peter V.S. Bond, co-host of The CPG Guys
DECEMBER 15, 2022 - 1 MIN READ
NEWSROOM, TRENDS & INSIGHTS
Fetch Price Index Report: Inflation Grinches the holiday season with no softening in sight
The Fetch Price Index (FPI) clocked in at +14.1% year over year in November, as inflation stays the course and puts a damper on the holiday season. Fetch
DECEMBER 12, 2022 - 3 MINS READ
TRENDS & INSIGHTS
Fetch on Retail Remix Podcast: How General Mills Is Using Its Loyalty Program To Create Mutual Value
To achieve true loyalty, brands need to ensure they’re creating value for their customers. That value can be found in discounts, exclusive offers, access
DECEMBER 6, 2022 - 1 MIN READ
TRENDS & INSIGHTS
Verified Incremental from Fetch: A Superior Measurement Methodology
Discover how Fetch for Business is the superior digital marketing solution for big CPG brands, grocery retailers and QRS - restaurants. Create campaigns and measure success with Verified Incremental.
DECEMBER 6, 2022 - 5 MINS READ
TRENDS & INSIGHTS
Somewhat Mobile Podcast with Fetch CMO on Behavioral-Driven Acquisition
Hear Birk Cooper, CMO of Fetch, on the Somewhat Mobile Podcast with Adam Blacker as they discuss behavioral-driven acquisition. In the latest episode,
NOVEMBER 9, 2022 - 1 MIN READ
TRENDS & INSIGHTS
Fetch Price Index finds consumer demand shrinking as inflation prevails; Thanksgiving dinner to cost 11.4% more this year
The Fetch Price Index (FPI) hit +12.5% year over year in October, revealing another month of sticky inflation. Consumers are cutting back and moderating their trips ahead of holiday spend.
NOVEMBER 7, 2022 - 6 MINS READ
TRENDS & INSIGHTS
Groceryshop 2022: Conversations with our Brand Partners and Taking Them Further
Fetch had a big presence at Groceryshop 2022 and connected with many of our amazing partners - Ali Serck from Casey's, Jayme Janskey Beck from Unilever,
OCTOBER 31, 2022 - 2 MINS READ
NEWSROOM, TRENDS & INSIGHTS
Fetch Price Index Report: Inflation Remains Stubbornly High, But Consumer Demand Rebounds
Fetch, the nation's No. 1 consumer-rewards app, today released the latest installment of its Fetch Price Index report, which gives a real-time look at consumer behavior and retail channels in this period of runaway inflation.
OCTOBER 11, 2022 - 2 MINS READ