Fetch helps brands win lifelong consumers with the power of Fetch Points. This blog is part of a series exploring new research that reveals exactly how – and why – Fetch influences consumer behavior.

Lifelong consumers don’t happen by accident. They’re created by influencing choices at every stage of the shopper journey.

To understand how rewards influence that journey, and where Fetch fits in, we partnered with NIQ to survey how consumers engage with rewards before, during and after they shop. The results show that Fetch is actively used at every stage – and that rewards play a meaningful role in shaping behavior across the shopping journey.

Here’s what we learned: 

Pre-Purchase: Turning curiosity into brand choice

75% of Fetch users open the app before shopping, making it a critical part of pre-purchase routines. And while many enter the store with a plan – 77% say they know exactly what they want to buy – rewards introduce new opportunities to influence those decisions. 

When rewards are available: 

In this early phrase, rewards serve as a key motivator, shifting planned behavior, prompting trial and expanding brand consideration before the purchase begins. 

During Purchase: Winning decisions where they matter most

64% of Fetch users open the app while they shop, most often to decide what brand to purchase, discover what products are available or check their progress toward rewards. This makes Fetch one of the most-used apps in the aisle, just behind retailer-specific rewards programs and ahead of Ibotta, Instacart and DoorDash.

Rewards align with consumers’ strong desire for value, directly influencing purchase decisions. 

In these moments, Fetch serves as both a value driver and a decision companion, helping brands stay top-of-mind without compromising margin. 

Post-Purchase: Keeping consumers coming back for more

92% of Fetch users open the app after they shop, making it a major driver of post-purchase engagement. That activity extends the consumer-brand relationship beyond the transaction, creating a reinforcement loop that drives loyalty.

Additionally, nearly 1 in 3 Fetch users reported expecting their usage of the app to increase over the next six months, indicating that Fetch is becoming increasingly integrated into their everyday shopping habits and routines. Reward redemption and high satisfaction reinforce consumer loyalty, creating the foundation needed for brands to build lifetime value. 

Turning consumer love into insights that fuel growth

Consumer love is our competitive advantage. Because people actively engage with Fetch at every stage of their shopping journey, we can see exactly how and why they choose brands, shop products and stay loyal. Every interaction driven by Fetch Points generates billions of verified transactions, empowering brands to make smarter, more strategic decisions.

By shaping consumer behavior and driving ongoing engagement, Fetch transforms everyday rewards into sustained brand growth. To learn more about how Fetch can deliver measurable results for your brand, contact Fetch for Business today.