Turn Trial into Loyalty: How Fetch helps CPG brands acquire and retain

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Turn Trial into Loyalty: How Fetch helps CPG brands acquire and retain

trends & insights July 19, 2025

When you work in CPG, every decision needs to drive growth – efficiently, repeatably and at scale. Fetch helps leading food, beverage, alcohol, pet, wellness, household brands and more do just that.

With millions of consumers sharing real-time purchasing in exchange for rewards, Fetch is the only verified platform that can acquire and retain consumers. From iROAS to repeat rate to long-term lift, Fetch outperforms the rest. And we do it by helping brands move from trial to loyalty, faster.

Fetch delivers the outcomes that keep CPG brands growing. Here’s what that impact looks like in action.

High-efficiency acquisition, proven impact

CPG marketers need to make every dollar count. Fetch delivers unmatched efficiency when it comes to driving real purchase outcomes – with crystal-clear attribution. In a commissioned Media Mix Modeling study from Nielsen, Fetch was found to be the most efficient channel for CPG food brands.

  • $2.64 iROAS, outperforming total media and total digital

Source: Commissioned Nielsen MMM Analysis, 2023-2024, covering 5 Brands across CPG Food Category in US.

When efficient acquisition matters, Fetch rises to the top. And when budgets are under scrutiny, it’s the kind of performance marketers can count on.

Turning trial into retention

It’s one thing to drive trial – it’s another to keep consumers coming back. Fetch helps brands turn a first-time buyer into a repeat purchaser through personalized, reward-powered campaigns that strategically reinforce behavior over time.

  • 39% average repeat purchase rate in food
  • 33% repeat rate in beverage

Source: Internal Fetch Category Data; among redeemers.

This is what loyalty looks like in action. Fetch changes shopping patterns over time, building long-term value and building sustainable consumer relationships.

Performance that grows 

Fetch campaigns build momentum. With tactics like Point Boost, Fetch’s premier retention tool that rewards every dollar spent with a brand, brands can stretch performance further, driving greater return and increasing impact across the full campaign window.

  • 18% average incremental sales lift when Point Boost is paired with Fetch Offers
  • 4x iROAS after the purchase cycle
  • 75% increase in sales lift from month 1 to month 3

Source: Internal Fetch Performance Data.

Campaigns that start strong finish stronger. That’s the kind of long-term growth Fetch helps deliver.

Built for CPG in every aisle

Fetch supports growth across all CPG verticals: food, beverage, alcohol, pet, household essentials, beauty, wellness and more.

  • Acquire new buyers
  • Retain consumers for life
  • Measure outcomes with confidence

Fetch isn’t just another channel. It’s a growth engine built for real-world results.

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Get In Touch: press@fetch.com

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