Fetch helps brands win lifelong consumers with the power of Fetch Points. This blog is part of a series exploring new research that reveals exactly how – and why – Fetch influences consumer behavior.

Loyalty starts with perception. Before a consumer becomes a repeat buyer – or even a buyer at all – they need to notice a brand, feel good about it and see it as a fit. Fetch helps brands create and build upon those moments.

To measure how Fetch performs across that journey, we partnered with ABCS Insights to conduct a brand lift study across two campaigns: one for a new/emerging beverage brand and one for an innovation line from a CPG food brand. The results showed that Fetch delivers strong performance across the funnel, surpassing industry benchmarks at every stage. 

Here’s what we learned:

Top of Funnel: Fetch drives awareness and familiarity

For both emerging and established brands, Fetch helped cut through the noise early in the shopper journey:

The lift in both awareness and familiarity shows that Fetch captures attention, especially for brands that need it most. With engaging media and precise targeting, Fetch helps brands get noticed and remembered.

Mid-Funnel: Fetch boosts favorability and recommendation 

Once brands were on the radar, Fetch helped deepen consumer sentiment:

Fetch beat benchmark favorability gains by several percentage points. When consumers engage with brands through Fetch, they’re more likely to feel positively about them – and to recommend them to others. 

Bottom of Funnel: Fetch influences purchase intent 

Most platforms struggle to prove impact at the bottom of the funnel. Fetch delivered:

Fetch goes beyond awareness to influence real decisions in the purchase moment.

Combining media and offers drives stronger results

Across both brands, campaigns that used both in-app Fetch Media and Fetch Offers saw significantly stronger results than those using offers alone:

Whether for a new product launch or an established brand line, pairing Fetch Media with Fetch Offers creates stronger momentum across the funnel.

Fetch delivers full-funnel brand lift

Fetch delivers the results brands need to drive smarter growth. From awareness to intent – and everything in between – the platform creates lift that fuels real momentum.

Every interaction on Fetch ties back to a verified transaction, giving brands visibility into what’s working. With every campaign, brands gain the insight they need to optimize, grow, and make smarter choices.

Want to see what full-funnel impact looks like for your brand? Contact us to learn more.

+ The study used an experimental design, powered by ABCS Insights, that compared responses from matched Control and Exposed groups. Both groups completed the same brand survey, but only the Exposed group had interacted with the campaign on Fetch. By analyzing the differences in their responses, researchers were able to isolate the impact of the campaign elements with statistical confidence.

*statistically significant at 80% confidence