Roses are red, chocolate sells fast — and Fetch knows exactly who’s buying it.

Between February 1st and 14th, Fetch shoppers spent over $80M across Valentine’s Day essentials, from chocolate and candy to wine, flowers, and heartfelt extras. That spend reflects millions of real shopping trips, signaling exactly where brands can win as the holiday approaches.

Fetch’s deterministic, verified purchase data reveals where dollars are flowing. We’ve turned these insights into five plug-and-play Valentine’s Day audiences, now available to activate as syndicated segments across leading DSPs.

From receipts to ready-to-buy audiences

Here’s how Valentine’s spending shows up in the real world — and how Fetch turns it into actionable segments advertisers can activate instantly:

• Valentine’s Treat Shoppers: Consumers who purchase boxed chocolates and candy during the Valentine’s Day period to celebrate, share, or treat themselves and others. 
• Valentine’s Feel-Good Beauty Shoppers: Consumers who purchase beauty and fragrance products during the Valentine’s Day period for self-care, gifting, or shared celebrations. 
• Valentine’s Meaningful Gift Shoppers: Consumers who purchase jewelry during the Valentine’s Day period to commemorate relationships, milestones, or special moments. 
• Valentine’s Floral Buyers: Consumers who purchase flowers during the Valentine’s Day period as a meaningful way to show appreciation, care, or connection. This segment includes shoppers gifting to partners, friends, family members, and loved ones 
• Valentine’s Celebration Card Buyers: Consumers who purchase greeting cards during the Valentine’s Day period to express sentiments, mark moments, and create personal connections
  

Each of these segments is built from verified receipt data, not modeled guesses or inferred signals. This means advertisers reach shoppers who have actually purchased in these categories.

Why advertisers love these audiences

Fetch Valentine’s Day segments are built on verified receipt data, meaning:

• Deterministic: Based on real purchase behavior
• Plug-and-play: Ready to activate across DSPs
• Purpose-built: Aligned to how people actually shop for Valentine’s and Galentine’s Day

Whether you’re driving indulgent treats, thoughtful add-ons, or last-minute saves, these audiences are designed to drop directly into your Valentine’s media plans with no guesswork required.