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Fetch in the news: RAMPs, Gen Z and more

By Team Fetch

February 6, 2024

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Fetch has been making moves this past year. Whether it’s launching new features like Fetch Social and Fetch Play or bringing more of America’s favorite brands to the app, we’re always looking for ways to grow and improve.

Fetch has recently appeared in major publications like the New York Times, Adweek and Axios. Check out our recent coverage, from sponsored content to article features:

RAMPs are the future

Going forward, retail-agnostic media platforms will need to be a part of every brand’s’ media mix. This New York Times piece explains why this tool uniquely benefits users and advertisers.

Navigating signal loss now has a playbook

In this Adweek byline, Fetch Chief Revenue Officer Robin Wheeler spoke to the challenges marketers face with signal loss and how to reclaim advertising effectiveness.

How General Mills builds incentives with Fetch

Brands come to Fetch to build long-term customer loyalty. With an in-app club and featured recipes, General Mills stands out as one of the brands doing the most. Digital Commerce 360 highlighted how General Mills built customer incentives on Fetch.

Why Gen Z loves rewards and ‘little treat’ culture

Who doesn’t love a little treat to make their day better? Fetch’s CEO Wes Schroll sat down with Insider Intelligence to explain why Gen Z uses rewards programs to help them pay for those little indulgences. 

Fetch helps brands keep up with shopping trends

The past few years have changed how we spend money, and some brands are still adapting. This Axios piece covers why consumer engagement platforms like Fetch are transforming the ways brands and consumers interact.

Consumer Reports’ Brian Vines is a “Fetch Person”

Everyone is trying to save money on groceries, and Consumer Reports’ Brian Vines has ideas for how shoppers can do just that. In this segment on CBS News, he talks about how apps like Fetch help consumers get rewarded at the grocery store.


And the good work doesn’t stop there. Fetch has a lot of plans for 2024. We’re committed to creating the best experience for both shoppers and brand partners, and it’s only up from here.

Discover what Fetch can do for your brand. Get in touch with the Fetch for Business team today.

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