Commissioned Nielsen MMM Study Finds Fetch Outperforms Traditional and Digital Advertising Channels

Fetch isn’t just America’s most popular rewards app – it’s a Retail-Agnostic Media Platform that redefines what’s possible with advertising technology by connecting brands and consumers in ways that are meaningful, measurable and efficient. 

We’ve spent the last decade optimizing the platform and building patented technology proven to drive results for our brand partners. But with much of that work happening behind the scenes, we wanted to answer a critical question: How does Fetch compare to other advertising channels?

To find out, we teamed up with Nielsen, a global leader in Marketing Mix Modeling (MMM), to commission a study focused on the highly competitive CPG food category. Focusing on a cohort of national food brands and spanning 77 weeks of data, the study compared Fetch performance to essential media channels including television, print, social media and online video.

“MMM unlocks opportunities for advertisers to improve Return on Ad Spend (ROAS) and increase revenue from platforms like Fetch, bringing accuracy and simplicity to an increasingly complex advertising environment,” said Karen Gentleman, MMM Strategic Partnerships Lead at Nielsen. “The advanced regression modeling techniques used in MMM measured the incremental sales driven by Fetch and quantified the platform’s ROAS.”

Here’s what we learned: 

Fetch is the most efficient overall advertising channel for food brands

Fetch campaigns delivered an average iROAS of $2.64, outpacing TV ($2.50), social media ($2.29), online video ($2.14) and print ($1.91). This makes Fetch the most efficient channel for driving incremental return on ad spend in the US CPG food category within the study parameters.

To put our average iROAS in context, it’s important to note that this analysis included 22% acquisition campaigns, which require more ad spend to convert new buyers, and 75% retention campaigns, which are typically more cost-efficient. Acquisition campaigns inherently lower overall iROAS, but they are crucial for long-term growth. 

This study proves that Fetch can do both, and we can do it efficiently.  

Fetch is the leading digital channel for influencing consumer behavior 

While iROAS highlights Fetch’s efficiency, the impact on consumer behavior goes even further. The platform’s ability to drive sales volume outpaces other digital media by a hefty margin. 

• Fetch contributes, on average, 15% as a share of total media sales contribution for the CPG food category within the parameters of the study
• Fetch’s contribution to sales volume was, on average, 40% higher than other digital media platforms, including sites like Facebook, TikTok, Pinterest, YouTube and Twitter/X. 
• Only television exceeded Fetch in total sales contribution, making Fetch the top-performing digital channel in the study.

Fetch makes other channels work harder

Fetch doesn’t just perform well on its own — it enhances the performance of other media channels. When integrated into multi-channel campaigns, Fetch drives even greater incremental value and higher sales lift, proving itself as a powerful complement to TV, print, online video, and social media. 

• Fetch + Print: 4.4% higher sales lift vs. Print alone.
• Fetch + Online Video: 3.5% higher sales lift vs. OLV alone.
• Fetch + TV: 3.0% higher sales lift vs. TV alone.
• Fetch + Social: 2.9% higher sales lift vs. Social alone.

Takeaways For Brands

Rewards really are a better way to do advertising. 

Nielsen’s MMM study confirms Fetch’s ability to deliver strong iROAS while enhancing the performance of other media channels and driving incremental sales. 

In an era where advertising dollars are precious and measurable results are paramount, Fetch has proven that it’s possible to achieve efficiency with measurable results that outperform traditional and digital media alike. Whether working alongside TV, print, or social media, Fetch consistently delivers incremental value that makes every marketing dollar work harder.

And while traditional advertising absolutely has its place, Fetch is the only platform where brands are the center of joy. On other platforms, ads are seen as interruptions, but not on Fetch. With Fetch, consumers are signing up specifically to engage with brands. 

Fetch is already powerful – and we’re just getting started. 

Unlike traditional media channels that are approaching diminishing returns, Fetch still has significant room for growth. Capturing $179 billion in annual consumer spending and on pace to reach one in three American households in the next three years, this means marketers can invest confidently, knowing Fetch will continue to deliver value.

The platform’s strength lies in precision targeting and efficiency. This makes Fetch particularly valuable for brands looking to drive measurable results with targeted, high-quality engagements. 

Fetch is the only verified platform that can acquire AND retain consumers 

Most advertising platforms focus on top of funnel, but Fetch does it all. Internal studies have found that Fetch excels at helping brands win the crucial point of market entry, and the platform drives measurable lifetime value:

• Consumers exposed to new brands on Fetch are 5-15% more likely to become first-time buyers and up to 40% more likely to repeat purchase. 
• Brands that activate on Fetch see 5-15% sales lift from new-category entrants and up to 3x incremental return from new buyers. 

Ready to Unleash the Power of Fetch?

Fetch is rewriting the playbook for digital advertising and helping brands create lifelong consumers through the power of Fetch Points. 

Contact Fetch for Business today to see how we can drive measurable results for your brand.