A targeted Offer strategy helped Righteous Felon reach competitive snack buyers, win new households, and drive incremental growth at a beloved national club retailer.

A craft snack with a club retailer goal

Club shoppers tend to know what they’re buying before they walk in the door. They come with a list, a membership, and a brand they already trust – especially when shopping for snacks.

Righteous Felon wanted to earn a place in those planned baskets. 

The craft jerky and meat stick brand partnered with Fetch, an outcomes-based ads platform, to drive household growth at a major club retailer. The result: 53% dollar lift and 45% buyer lift, both measured against a control group.

The right Offer for every buyer in the snack aisle

Righteous Felon and Fetch built the campaign around three distinct buyer groups. Each audience received an Offer with Point values tailored to encourage a specific purchase behavior. Exclusive to a specific national club retailer, the Offers were designed to both recruit households and drive retailer-specific performance. 

• Competitive buyers: Shoppers purchasing competing jerky and meat stick brands received a high-value Offer to drive switching.
• New-to-brand buyers: Shoppers who had never purchased Righteous Felon received more Points to drive first-time trial.
• Brand buyers: Existing Righteous Felon purchasers received an Offer designed to encourage larger baskets.

Midway through the campaign, Righteous Felon layered in Fetchtopia — a week-long, in-app event that doubled the Points on every Offer — to accelerate performance and surface the brand to more users.

How targeted rewards shift purchase behavior 

Righteous Felon’s Offer strategy was designed to influence three distinct purchase behaviors: switching from competing brands, trying Righteous Felon for the first time, and buying more per trip. 

The brand paired retailer-specific Offers with purchase-based targeting to give each buyer segment a reason to choose the Righteous Felon. By comparing verified purchases among shoppers who received the Offers with a control group, Righteous Felon saw double-digit growth in dollar lift and buyer lift.

Ready to win more carts at your biggest retailers? 

Partner with Fetch to win more consumers where purchase decisions matter most.