Rewards put Helados Mexico into new carts and drove double-digit sales lift — all before the ice cream aisle heated up. 

A sweeter way to scoop up new buyers

The frozen desserts aisle comes alive before summer arrives. By Memorial Day, ice cream season has kicked off, and shoppers fill their carts with their favorite brands.

Helados Mexico saw an opportunity to win before temperatures climbed.

The brand partnered with Fetch, an outcomes-based ads platform, to drive trial and sales before peak season arrived and competition intensified. The result: 13.3% sales lift, with 74% of total buyers new-to-brand. 

A new way to win buyers early

Fetch zeroed in on two audiences: new-to-brand buyers and existing brand buyers. Each received a unique spend-threshold Offer designed to drive trial and put more Helados Mexico in each cart.

• Existing buyers: Current Helados Mexico buyers received a spend-threshold Offer encouraging them to put more product in their cart per trip.
• New-to-brand buyers: Shoppers who had never purchased Helados Mexico received a spend-threshold Offer with a higher Point value, giving them a reason to try the brand for the first time.

By targeting both audiences in April and May, Helados Mexico turned the quietest months of the ice cream calendar into a strong acquisition window.

The off-season payoff

Helados Mexico’s Offer strategy drove two behaviors: first-time purchases from new buyers and bigger baskets from existing customers.

By pairing audience-specific rewards with Offers based on known customer purchase behavior, the campaign converted thousands of new-to-brand buyers while driving results well above benchmarks. 

By focusing rewards where purchase decisions happen, Fetch helped Helados Mexico prove that the off-season is where new buyers are won — and where existing buyers spend more.

Ready to win your category before the competition shows up?

Fetch helped Helados Mexico turn the quietest months of the ice cream calendar into an impactful acquisition and growth moment. Every category has a pre-peak window — and the brands that move first win sales. Partner with Fetch before your peak season hits to acquire and retain lifelong consumers.