Liquid Death captures an audience – and keeps them around – with Fetch
By Cass Balzer
October 22, 2023
With innovative marketing, striking branding and audacious stunts, Liquid Death knows how to electrify a consumer base. But to maintain shopper loyalty, they’ve turned to a new type of innovation: next-gen digital marketing, powered by the Fetch app.
Liquid Death is tapping into the Fetch platform’s unique ability to serve purchase-based offers to custom audience segments. The brand came to the platform with the goal of increasing buy rate and creating awareness for their full range of products, including their iced teas and the crisp Mountain Water that started it all.
But Liquid Death does more than quench thirst – it makes waves. In just a few short years, the brand has grown from a sparkling water sensation into a full-blown portfolio of canned beverages. And in a competitive market, staying in the spotlight requires innovation as bold as Liquid Death’s branding.
Liquid Death has already forged a name for itself, but with Fetch in their toolkit, they can both attract new shoppers and keep them loyal to the full portfolio. The brand also knows that Fetch is the place to find and connect with Millennial and Gen Z customers, brand-conscious consumers and socially driven shoppers. A high-end experience that dares to be different, this brand can zero in on and join forces with their target customers on the Fetch app.
Liquid Death is the archetype for brands who want to carve out a unique and clever niche in a crowded marketplace. Ready for your brand to turn heads? Get in touch with the Fetch for Business team today.
Cass Balzer is a Content Marketing Manager at Fetch. As a former journalist, she sees narrative structure as a powerful tool for both understanding consumer behavior and driving conversions.