A unique strategy helped Sweet Loren’s drive new buyers and higher spend during the holiday baking season.

A sweeter way to win the holiday rush

The holidays are peak season for cookie dough. Kitchens heat up, grocery lists get longer and shoppers reach for the brands they know.

Sweet Loren’s saw an opportunity to bring new households into the brand during the busiest baking season of the year. To do it, the brand partnered with Fetch, an outcomes-based ads platform, with clear goals: drive incremental household penetration and move more units during Q4’s holiday surge.

The result: Double-digit lifts in buyer spend, measurable sales lift, and ROAS 2.5x above benchmark.

A new-buyer-only strategy

Sweet Loren’s took a deliberate approach to growth: focus entirely on acquiring new consumers.

Fetch structured the campaign around two audiences most likely to drive incremental growth: competitive buyers and new category entrants. Each group received a spend-threshold Offer designed to encourage trial while driving meaningful basket value.

• Competitive Buyers: Consumers purchasing competing cookie dough brands received a high-value Offer, creating a compelling reason to swap their usual pick for Sweet Loren’s.
• New Category Entrants: Consumers purchasing neither Sweet Loren’s nor its competitive set saw an offer that required slightly less spend, creating an easy on-ramp for first-time trial.

By focusing the entire campaign on new-buyer acquisition, Sweet Loren’s turned the holiday baking rush into a powerful growth moment.

Turning holiday demand into new households

Sweet Loren’s Offer strategy focused squarely on acquisition, targeting consumers most likely to expand the brand’s household reach.

By pairing purchase-based targeting with precisely tailored spend thresholds, the campaign encouraged trial while driving meaningful basket value. The result was strong performance across Sweet Loren’s key objectives:

By focusing rewards where they mattered most, Fetch helped Sweet Loren’s turn seasonal demand into lasting household growth.

Ready to get your brand in more carts?

Fetch helped Sweet Loren’s bring tens of thousands of new buyers into the brand during the holiday season. Your brand can do the same. Partner with Fetch to acquire and retain lifelong consumers.