Fetch has launched the industry’s first rewarded video for consumers in a shopping mindset. 85x opt-in. 96% completion. 9.2-percentage-point lift in unaided awareness.

Rewarded video earns attention by making the value exchange explicit: watch branded content and earn a reward, or skip it and move on. But the format has largely lived inside gaming apps, separating that attention from the purchase decisions brands want to influence.

Fetch Rewarded Video closes that gap. It’s the first rewarded video format built for an environment where consumers are already thinking about shopping.

Consumers use the Fetch app to browse Offers, discover products they want to buy, and get Fetch Points when they scan receipts after purchase. Fetch Rewarded Video appears directly after that receipt scan, giving brands a new way to engage consumers while shopping is still top of mind.

Fetch Rewarded Video performance

Early campaigns have delivered:

• 85x higher opt-in*
• 96% video completion†
• 9.2-percentage-point lift in unaided awareness, compared with a 0.7% CPG industry benchmark*

That translates to 13x stronger unaided brand awareness than the industry benchmark.

Fetch Rewarded Video puts earned attention closer to the purchase decision

Fetch Rewarded Video combines the engagement of rewarded media with the purchase intelligence behind Fetch.

Brands can reach audiences based on verified purchase behavior, while consumers remain in control of the experience. Every view is opt-in, and advertisers pay for completed views rather than served impressions.

That gives brands voluntary attention from relevant shoppers directly following a verified purchase – not inside an experience disconnected from commerce. Use this first-of-its-kind format to: 

• Build brand and product awareness
• Support new product launches
• Reach category and competitive buyers
• Strengthen consideration among purchase-based audiences

Rewarded video has always given consumers a reason to watch. Fetch is the first to bring that value exchange into the shopping journey, closer to the decisions brands want to influence.

* Fetch Internal Ad Serving Data 2026 comparing rewarded video starts to non-rewarded video starts
† Source: Fetch Internal Ad Serving Data 2026 measuring video completions/video starts
* ABCS Insights, CPG Brand Lift Study