#FetchBrandLove spurs thousands of Fetch shoppers to snap receipts – and selfies
By Cass Balzer
April 25, 2023
Earlier this year, the Fetch app drove more than offer redemptions and incremental returns. The Valentine’s Day-themed #FetchBrandLove Campaign gave shoppers a chance to show some love for their favorite Fetch brand partners.
The Twitter campaign inspired thousands of Fetch shoppers to follow, comment and engage with the Fetch social media account. Participants were asked to snap a selfie showing themselves with their favorite CPG, restaurant and retail brands in the Fetch app. Submitted photos featured products from iconic brand partners like Mars, General Mills, Unilever and Kimberly Clark. All participating Fetch shoppers were entered into a giveaway, which awarded 100,000 Fetch points to the grand prize winner. Consumers in the Fetch app can redeem points for merch, gift cards, sweepstakes and more within the app. The #FetchBrandLove Campaign demonstrates Fetch shopper enthusiasm and app engagement. This user-generated content activation illustrates one of the many ways in which brands can engage their customers through the Fetch platform.
Fetch is America’s #1 rewards app for a reason. Engaging more than 18 million active users each month, the platform helps shoppers save money – but it also encourages them to have fun. From the app’s Pointling animations to gamification, Fetch helps partners capture customer attention – and inspire brand love.
The Fetch platform provides brand partners with a direct line of communication to loyal and potential customers through the app and a suite of other marketing communications channels. Bringing shoppers from product discovery to purchase and receipt-snapping, the Fetch app houses each leg of the customer journey.
The Fetch app is powerful because it fosters a deeply engaged community with millions of members – and adds more shoppers every day. The #FetchBrandLove Campaign is just one example of the many ways in which consumers deeply engage with their favorite brands on the platform – whether with user-generated content, sharing favorite products or trying something new they discovered in the app.
Looking to introduce your brand to an engaged group of shoppers? Reach out to the Fetch for Business team.
Cass Balzer is a Content Marketing Manager at Fetch. As a former journalist, she sees narrative structure as a powerful tool for both understanding consumer behavior and driving conversions.