This season, Fetch helps Chex cereal and M&M’S bring holiday joy
By Cass Balzer
December 18, 2023
The holidays are a time to enjoy the company of the things and people we love – and, of course, get a little creative with snacks and treats.
While brands should always be thinking about their holiday sales goals, this sentimental season is an excellent opportunity to emotionally connect with consumers who are looking to treat themselves.
That’s precisely what General Mills’ beloved Chex cereal and M&M’S, proudly a part of the Mars family of brands, did this December on Fetch. These beloved household brands are teaming up and tapping into the power of Fetch, America’s No. 1 rewards app and leading retail-agnostic media network, to ensure that Chex cereal and M&M’S are top options to fill snack bowls during the holidays.
For their cross-promotional holiday campaign, Chex cereal and M&M’S worked with Fetch to showcase some fun, easy recipes to upgrade consumers’ party snack mixes. The campaign’s main focus was to supply shoppers with inspiration and tips for creating family fun throughout the giving season.
But this campaign isn’t just about driving people to mix savory and sweet – it’s about shifting consumer behavior. The brands mixed it up by encouraging shoppers to buy both Chex cereal and M&M’S products and then share their purchases in the app.
With over 12 million weekly active users, more engagement than Amazon and more “stickiness” than Temu, the Fetch app helps brands like Chex cereal and M&M’S connect with consumers when they get their holiday shopping lists ready.
Fetch allows these two holiday snack staples to reach shoppers with in-app offers based on verified purchase data. They discovered and determined which shoppers had the strongest potential to purchase both brands’ products. The opportunity to earn Fetch points incentivizes shoppers, rewards loyal customers during the gift-giving season and boosts brand visibility when people indulge in tasty treats.
The result? A holiday activation that can increase awareness, drive product trial and reward repeat purchase behavior – an excellent outcome for Fetch, Chex cereal, M&M’S and consumers.
Is your brand is looking for ways to shift consumer behavior at scale? Look no further. Reach out to the Fetch for Business to learn how you can make that happen.
Cass Balzer is a Senior Content Marketing Manager at Fetch.