America’s Big Game Is Even Bigger On America’s Rewards App

The football season is still heating up, but here at Fetch, we’re already setting our sights on February’s Big Game. As we plan our game-day snacks and party spreads, we’re also gearing up to make this season bigger than ever — for Fetch users and brand partners alike.

For advertisers, the Big Game is the ultimate moment to engage with consumers when their attention is fully locked in — and Fetch is ready to supercharge those efforts. By leveraging our data-driven platform, we help brands cut through the noise and connect with high-intent buyers during one of the busiest shopping weekends of the year. From snacks and beverages to party essentials, Fetch plays a pivotal role in creating lifelong customers. And just like the game itself, this year promises to be a record-breaker.

How can brands break through the noise and stand out in a crowded field? Go beyond traditional advertising and offer something that the people want – Fetch Points! 

Maximize Key Moments With Fetch

America’s most popular rewards app helps brands create lifelong consumers with the power of Fetch Points. By rewarding consumers for submitting every receipt (plus a lot more), Fetch reaches millions of high-intent consumers on a daily basis who are eager to earn points on their everyday purchasing and discover new point-earning products. 

Consumers are highly motivated by Fetch Points no matter the moment – campaigns on the platform drive incremental buyers, trips and sales year-round. 

But the platform’s true power shows during high-impact events like the Big Game. Fetch’s ability to amplify brand presence makes it a highly efficient tool for boosting ROI and building long-term brand loyalty.

During tentpole events, Fetch helps brands exceed the expected seasonal surge and achieve incremental growth, adding new buyers, trips and purchases far beyond what’s possible without activating on the platform. 

There’s powerful synergy between this major buying event and Fetch’s ability to influence consumer behavior and amplify brand growth. By investing with campaigns on Fetch during the Big Game, brands benefit from greater visibility, stronger consumer engagement and an unmatched ability to drive incremental growth during one of the most important shopping periods of the year.

Shoppers Are Open to Trying New Brands and Categories

With 12 million monthly active users submitting 11 million receipts every day, Fetch knows how America shops. Digging into the receipt data, here’s what we learned about how consumers celebrated the Big Game last year: 

Fetch found that 53% of shoppers tried a new category in February, and a significant number hadn’t made a purchase in that category for nine months or more. 

The same is true for brand switching – 57% of Fetch shoppers tried a new brand within a category during the Big Game period, making this a prime time for brands to get noticed by new audiences.

Some categories are particularly hot during this time of year – like frozen appetizers. Fetch found that over one-third of all buyers leading up to the Super Bowl are new to the category, having not purchased in the prior nine months. 

Fetch is uniquely powerful when it comes to driving growth among new brand buyers — on average, consumers exposed to new brands on Fetch are 5-15% more likely to become first-time buyers and up to 40% more likely to make a repeat purchase, compared to consumers who were not exposed to new brands on Fetch. 

Brands that activate on Fetch see 5-15% overall sales lift from new-category entrants, with up to 3x incremental return delivered from new buyers. 

Read more about how Fetch helps brands create lifetime value and win point of market entry. 

The Biggest Big Game Shopping Categories

Some might argue that snacks are more important than sports. Everyone has their personal favorites, but there are a few categories stand out as heavy hitters, consistently seeing dramatic spikes in sales.

• Dips & Salsa sales are 2.5x higher than normal on Big Game Sunday.
• Guacamole narrowly beats Hummus as the spread that gets the biggest spike in sales on game day, with both seeing their sales nearly double.
• Cheese Dips, Ranch Dips, and French Onion Dips see an even bigger surge, with sales nearly tripling on game day.

• Tortilla Chips are the clear winner in the chip category, with sales spiking by 2.7x on Big Game Sunday.
• Pizza, Party Trays, and Frozen Appetizers also over-index, with sales almost doubling on game day.
• Frozen Mozzarella Sticks in particular are a standout, seeing a 2.5x increase in sales.

• February is typically a slow month for Beer and Hard Seltzers, but the Big Game changes everything.
• Beer sales spike by 35% on game day, while Hard Seltzers over-index by 50% compared to a typical February shopping day.

• Frozen Pizza and Pizza Rolls see a 50% increase in sales leading up to the Super Bowl, with Refrigerated Pizza Dough doubling in sales on game day.
• National pizza chains and chicken wing spots see 10%+ increases in both trips and sales, making this a big win for dine-in and delivery businesses.