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Tapping into the Long Tail of Consumer Loyalty

By Wes Schroll

January 2, 2022

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Great catching up with Peter Crosby and Rob Gonzalez in the most recent episode of their podcast – Unpacking the Digital Shelf – that explores upcoming trends, news in e-commerce, what’s latest in the retail space, and more. Tune in to hear us talk about the importance of expanding the customers you already have, as the new growth strategy, especially in the face of rising acquisition costs and margins tightening.

Wes Schroll

Wes Schroll is the CEO & Founder at Fetch Rewards, and a serial entrepreneur, fundamentally rebuilding consumer-brand relationships to drive two-way value.

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