Fetch, America’s Rewards App, makes it easy for brands to integrate their first-party data for custom audience targeting, leveraging strategic relationships with LiveRamp and Snowflake to streamline the onboarding.
By integrating first-party data through LiveRamp’s data-connectivity solutions, advertisers marry their first-party data with Fetch’s robust targeting for even more powerful audience-building capabilities that can be tied to a brand’s specific outcome key performance indicators.
Fetch can seamlessly integrate with any brand partners’ tech stack. For partners using LiveRamp, Fetch has a direct integration. If a partner lacks a first-party data onboarding provider, Fetch can set up a Snowflake Data Clean Room to securely manage their first-party data onboarding needs.
The Snowflake integration provides a secure and efficient way to onboard first-party CRM data for custom audience targeting on the Fetch platform, ensuring consistency in audience targeting and messaging across multiple digital channels while enabling customer compliance. This creates a seamless brand experience for customers, whether they are engaging with a brand on social media, browsing online or shopping in-stores.
Why This Matters for Brands
Brands can build custom audiences from their first-party CRM data and target them on Fetch with detailed, highly personalized offer campaigns.
Brand partners can quickly and easily identify overlaps between their first-party CRM data and Fetch’s user base. This informs campaign strategy and helps brands understand their reach. Additionally, brands can easily suppress existing CRM data against Fetch Offers campaigns to avoid redundancy and optimize marketing spend. This pre-sales audience overlap analysis provides valuable insights that shape marketing tactics and improve ROI.
Fetch’s ability to activate first-party data effectively unlocks unprecedented opportunities for brands to deliver targeted advertising and personalized marketing strategies at scale. The platform is proven to drive growth with efficiency by creating relevant and engaging campaigns that resonate with consumers on an individual level.
Learn More
America’s Rewards App helps brands create lifelong consumers with the power of Fetch Points. Discover how Fetch, in collaboration with industry-leading partners like LiveRamp and Snowflake, can help your brand unlock the full potential of first-party data and revolutionize your marketing strategy today.
Allison Geyer
Allison, Director of Corporate Communications, is a contributor to the Fetch Blog.