In a rapidly evolving shopping landscape where inflation continues to constrain Americans’ budgets, the challenges for CPG companies, retailers, and consumers alike are more complex than ever. Amidst these dynamics, Fetch is making waves by providing a next-gen, AI-powered, omnichannel consumer-engagement platform.
Recently featured in FoodNavigator, Fetch’s GM of Food Anne Hill discusses how Fetch is revolutionizing the way brands connect with consumers. In the article, Anne shares how by tailoring offers based on consumers’ purchase history, Fetch both helps shoppers save money, and addresses the need for CPG and retail brands to win new customers and shape purchasing behaviors.
She also touches on how Fetch’s retail-agnostic approach offers benefits for both CPG companies and retailers. In a world where consumers increasingly shop around for the best experience and price, Fetch helps brands reach and convert coveted prospective shoppers effectively.
Finally, Anne sheds light on how brands like Mars Wrigley are tapping Fetch to deploy promotions more precisely.
Read the full article on FoodNavigator here.
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