Zing Zang sparkles this 4th of July with dynamic offers on the Fetch app
By Cass Balzer
July 7, 2023
The Fourth of July brings fireworks, barbecues, parades – and fierce competition amongst spirits and ready-to-drink cocktail brands. This year, Zing Zang is sparkling – and launching new product innovations – with the Fetch app.
Zing Zang harnessed the power of Fetch to become the libation of choice during July Fourth festivities. Earlier this year, the brand introduced a variety of new innovations: a ready-to-drink canned Bloody Mary, a canned Margarita and Mango Margarita with tequila, and a Whiskey Sour with Bourbon – as well as a ready-to-serve Bloody Mary and Blazing Bloody Mary Mix with vodka. With a goal of fueling trial and repeat purchasing, the brand leveraged dynamic offers to drive volume amongst new buyers.
By offering an incentive in the form of Fetch points, the app’s in-platform currency, Zing Zang propelled sales volume during the national holiday. With Fetch’s purchase-based targeting capabilities, the brand sent offers to eligible Fetch users based on age and location.
By providing a high point value and targeting a precise audience segment, the brand was able to create an efficient yet effective campaign.
To increase brand and offer visibility, Zing Zang also tapped into the Fetch platform’s robust media options. The brand featured in the app’s “Patriotic About Points” campaign, which showcased offers running during the Fourth of July holiday period.
Participating in in-app campaigns provide brands with the ability to increase offer impressions and redemptions, which can translate to a strong verified incremental return.
With high purchase volume and increased visibility, holiday periods can be an excellent time to launch a new product innovation. Zing Zang made the most of this holiday weekend with intelligent offers on the Fetch app.
Ready to launch your brand’s latest innovation? Get in touch with the Fetch for Business team today.
Cass Balzer is a Senior Content Marketing Manager at Fetch.