This graduation season, Welch’s® Fruit Snacks is getting ahead with Fetch
By Cass Balzer
May 17, 2023
This graduation season, Welch’s® Fruit Snacks is getting ahead with audience targeting and engagement on the Fetch app.
In a recent in-app campaign, Welch’s® leveraged Fetch to serve personalized offers to distinct audience segments. Tapping into the Fetch app’s zero-party receipt data, the brand isolated three distinct audiences: known Welch’s® Fruit Snacks buyers, general fruit snack buyers and non-category shoppers.
With these audiences in mind, the brand served custom offers with distinct incentives. For example, Welch’s® rewarded more Fetch points, the platform’s in-app currency, to shoppers who don’t typically buy fruit snacks. Conversely, the brand rewarded fewer points to shoppers who already purchase Welch’s® fruit snacks. This dynamic targeting provides just enough incentive for consumers to act while maximizing the brand’s verified incremental return.
In creating targeted offers, the brand drove competitive conquest, increased spend rate and enticed new category entrants – all while building loyalty for new and existing brand buyers.
With Fetch’s in-app offers, Welch’s is able to engage with shoppers as individuals – not as members of a broad target market.
Are you ready to start a personal relationship with your target shoppers? Get in touch with the Fetch for Business team today.
Cass Balzer is a Content Marketing Manager at Fetch. As a former journalist, she sees narrative structure as a powerful tool for both understanding consumer behavior and driving conversions.