Unleashing Growth, Attracting New Buyers and Amplifying Dollar Lift with Fetch
By Allison Geyer
October 23, 2023
Top of funnel is always top of mind for marketers. Driving growth among new buyers is an essential goal that ladders up to increased market share and revenue, but it can be an expensive and complicated endeavor, with significant money and effort required to convert them into loyal customers. Striking the right balance between expanding the customer base and maintaining a positive return on investment is the ultimate goal.
Fetch, the nation’s No. 1 consumer-rewards app and leading consumer-engagement platform, has emerged as a powerful solution helping brands reach new buyers without sacrificing ROI.
The largest and most comprehensive retail-agnostic performance marketing platform available, Fetch directly connects consumers with more than 650 brands, restaurants, and retailers. Whether the goal is to drive sales, boost brand visibility, encourage customer loyalty, or acquire new buyers, Fetch can leverage its vast zero-party dataset of real-time consumer behavior from 11 million receipts submitted daily. This gives Fetch partners advanced targeting capabilities based on individual consumers’ purchase history, real-time campaign attribution and a powerful, engagement-focused approach to deliver tailored campaigns that can achieve any business outcome.
The Fetch Advantage
A recent meta analysis of nearly 1,000 Fetch campaigns from 2023 sheds light on the power of the platform. Looking specifically at brands that were targeting new buyers, Fetch delivers on average a 16% household lift and a 13% weighted dollar lift.
But what’s remarkable is that these results were achieved without compromising on efficiency. Fetch has developed a proprietary marketing measurement methodology called Verified Incremental Return (VIR), which goes beyond traditional ROI metrics to provide a more accurate understanding of the actual impact a marketing campaign has on a business’s revenue and profitability.
With the analysis showing a weighted average VIR of $1.27, it’s clear that Fetch offers a clear path to attracting new buyers without sacrificing return on investment.
The Challenge of Acquiring New Buyers
A broader customer base provides stability, and new buyers are essential for helping brands weather economic downturns or shifts in consumer preferences. But attracting this kind of customer is expensive, and many marketing strategies that target this demographic don’t offer immediate returns. Statistics vary by industry, but in general, the cost of acquiring new customers is five times higher than the cost of retaining existing customers. In mature markets, the cost of acquiring new customers can be even higher, as most potential customers are already engaged with existing brands. Brands must invest substantially in marketing and promotional efforts to capture the attention of fresh buyers.
Across all markets and verticals, consumers today have more choices than ever before. As the line between digital and in-person commerce continues to blur, every marketplace has become saturated, with brands of all sizes clamoring for the attention of potential buyers. This is an era characterized by short attention spans, ad fatigue and information overload, and the window of opportunity to grab consumers’ attention has shrunken dramatically. Standing out amid this competition is a considerable task, and it’s crucial to find cost-effective strategies that attract fresh customers while retaining existing ones.
Digital marketers have relied on third-party data to find new buyers and deliver targeted ads, using sophisticated analytics and attribution models to measure marketing efficiency. But with growing concerns about data privacy and an increasing focus on data protection regulations make it even more difficult for brands to collect and utilize customer data effectively for targeting new customers. This requires a careful, privacy-compliant approach.
The Fetch Solution
In the midst of these hurdles, Fetch, the nation’s top consumer-rewards app and leading consumer-engagement platform, has emerged as a powerful and reliable solution for brands looking to drive growth among new buyers while maintaining a positive return on investment.
- Data-Driven Personalization: Fetch leverages its vast omnichannel data to gain unparalleled, real-time insights into consumer behavior. By understanding their audience better, brands can tailor their marketing strategies more effectively. This data-driven approach ensures that resources are directed efficiently toward attracting those customers who are more likely to engage and make purchases.
- Custom Campaigns: Fetch empowers brands to achieve any business objective. Whether it’s acquiring new buyers, driving repeat purchases, or encouraging consumers to shop at specific stores, Fetch provides the tools and data-driven insights needed to tailor marketing strategies effectively and offers versatility in serving a wide array of brand goals while maximizing the return on investment.
- Precise Attribution: Fetch drives incremental behavior at scale — and we’ve got the receipts to back it up. The platform’s proprietary marketing measurement methodology, VIR, goes beyond traditional ROI metrics to provide a more accurate understanding of the actual impact a marketing campaign has on a business’s revenue and profitability. This measurement helps marketers make more informed decisions by providing a deeper understanding of the true impact of their advertising campaigns and allows them to allocate resources more effectively.
- Privacy-First Environment: In an age of increasing data privacy concerns and regulations, Fetch operates within a privacy-first environment. This ensures that customer data is handled with the utmost care, adhering to the latest regulations. Brands can confidently use the platform to target new buyers without worrying about privacy violations, enhancing customer trust.
Ready to learn more about how Fetch can transform your marketing approach? Get in touch with the Fetch for Business team today.
With these attributes and more, Fetch’s data-driven precision, adaptability, incrementality, and commitment to privacy offer a comprehensive solution that enables brands to tackle the challenges of acquiring new customers while maintaining a positive return on investment. By leveraging Fetch, brands can find a clearer path to attracting new buyers without compromising on efficiency, privacy, or their bottom line.
Allison, Director of Corporate Communications, is a contributor to the Fetch Blog.