With Fetch, Totino’s becomes the snack of choice in college dorms
By Cass Balzer
August 16, 2023
During the back-to-college season, brands face fierce competition to become the dorm room food of choice. Seeking to become the go-to snack for college hangouts, Totino’s is leveraging Fetch to surprise and delight the next generation of consumers – all while supporting core business objectives.
The brand is serving up dynamic, purchase-based offers, providing shoppers with more reasons to reach for their products when inviting friends over to the dorm.
With Fetch, Totino’s has the power to target distinct audiences based on their previous purchase behavior. For this campaign, they engaged three audiences: known brand lovers, people who purchase competing brands and people who don’t typically buy frozen pizza products. But Totino’s understands that each custom segment has different needs. Knowing this, the brand caters rewards to provide just the right amount of incentive to drive purchase behavior.
For example, the brand loyalist might not need points to motivate them to buy a bag of pizza rolls, but they could be looking for that additional nudge to buy two or more bags. By contrast, the person who never buys frozen pizza products might need a high-value point offering just to reach that part of the freezer aisle in the grocery store.
With billions of receipts snapped in the app every year, Fetch helps brands find, segment and target the audiences they want to reach – then drives them to practice the desired behavior.
To amplify their offer’s reach, Totino’s is also participating in an in-app back-to-college-themed event. By appearing under a fun and eye-catching carousel, the brand maximizes offer impressions, redemptions and potential campaign lift.
With Fetch, Totino’s can craft a campaign that resonates with its target audiences, drives meaningful interactions and maximizes offer efficiency. Is your brand ready to do the same? Get in touch with the Fetch for Business team to learn more.
Cass Balzer is a Content Marketing Manager at Fetch. As a former journalist, she sees narrative structure as a powerful tool for both understanding consumer behavior and driving conversions.