Topo Chico™ Hard Seltzer launched new product and drove trial with the Fetch app
By Cass Balzer
February 15, 2023
Launching a new product into a competitive market is an exciting process, especially when entering a fast-growing segment.
New product launches are typically big bets for companies, requiring extensive time, research and capital. So, when it comes time to launch, it’s important to have a robust strategic marketing toolkit.
Topo Chico™ Hard Seltzer saw an opportunity to translate their strong brand equity into a new product for the hard seltzer category. The brand came to Fetch, America’s #1 rewards app, to debut Topo Chico™ Hard Seltzer and disrupt the crowded hard seltzer market.
The Fetch app has more than 17 million monthly active users and delivers personalized rewards after snapping receipts, which verifies purchases of featured products. Within the Fetch app, the Topo Chico™ Hard Seltzer brand targeted past brand buyers and known hard seltzer enthusiasts to increase purchasing frequency and drive product discovery.
With verified receipts to attribute purchases, Fetch discovered and determined which customers had the strongest conversion potential. Dispatching personalized rewards and communications within the Fetch app allowed Topo Chico™ Hard Seltzer to command a larger share of the hard seltzer space upon product launch.
By leveraging the power of Fetch’s daily-use consumer rewards platform, Topo Chico™ Hard Seltzer increased awareness, drove product trial and rewarded repeat purchasing behavior. Now, both mineral water drinkers and hard seltzer enthusiasts have a great reason to reach for Topo Chico™ Hard Seltzer – whether for the first time or as a go-to weekend beverage.
Want to supercharge your next new product launch and drive verified purchases? Reach out to the Fetch for Business Team on our website and tap into the strength of the Fetch app.
Cass Balzer is a Content Marketing Manager at Fetch. As a former journalist, she sees narrative structure as a powerful tool for both understanding consumer behavior and driving conversions.