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Sunoco revs up customer experience as the first fuel-only partner on Fetch

By Cass Balzer

May 29, 2024

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Sunoco has long been a cornerstone of America’s consumer fuel landscape, powering everything from grocery runs to cross-country road trips. Known for supporting journeys for over 100 years, Sunoco is committed to product excellence and world-class customer service.

As a legacy fuel retailer, Sunoco recognizes the need to continually adapt to market dynamics and consumer preferences. Fetch is helping this brand turn everyday fuel purchases into fun and rewarding experiences. 

As America’s Rewards App, Fetch empowers brands to create lifelong consumers with the power of Fetch Points. With 11.5 million monthly active users, the full-funnel platform helps build deeper, more meaningful connections between brands and consumers with personalized experiences at every step of the journey. 

For fuel brands like Sunoco, Fetch addresses the specific pain points intensified by market trends. The platform enables retail partners to drive incremental behavior, acquire and retain customers and increase share of wallet. With cutting-edge artificial intelligence and patented machine-learning technology, Fetch analyzes purchase information from billions of receipts to create and optimize campaigns, going far beyond what is achievable with traditional advertising and marketing platforms. 

Sunoco Kelly Jeanne Lytle Quote

The oil and gas industry is increasingly focused on improving products and customer engagement to build loyalty, and Sunoco is pioneering the space. The company has developed a high-octane fuel that both enhances performance and can support emission reduction and fuel efficiency. This innovation, coupled with strategic initiatives like partnering with Fetch, positions Sunoco as a leader in fuel technology and consumer engagement. 

In an era marked by rapid technological advances and shifting consumer expectations, Sunoco’s move to partner with Fetch is a proactive strategy to stay ahead of the curve. By leveraging Fetch’s AI-driven insights to refine marketing strategies and product offerings in real-time, the brand can remain competitive in a rapidly changing environment.

Ready to elevate your brand’s customer experience? Join Sunoco and partner with Fetch for Business today. 

Cass Balzer

Cass Balzer is a Senior Content Marketing Manager at Fetch.

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