Stella Rosa Brandy raises a glass to success on the Fetch app
By Cass Balzer
September 8, 2023
After-dinner libations are a delightful finishing touch at the end of an evening. But with an array of spirits to choose from, brands need to stand out in a competitive landscape.
By activating on Fetch, Stella Rosa Brandy can become the go-to flavored spirit or after-dinner digestif – all while rewarding consumers and building brand loyalty.
Stella Rosa came to Fetch with three key objectives: sway brandy enthusiasts who buy competing brands, encourage Stella Rosa enthusiasts to try their new offering and introduce more people to the newest member of the family: Stella Rosa Brandy.
With Fetch brands can achieve these outcomes by serving personalized, incentive-based offers to custom audience segments. By tapping into the Fetch app’s unique ability to deliver targeted ads based on individual users’ previous purchase behavior, Stella Rosa can create their own segmentation based on the outcomes they want to achieve.
With this personalized segmentation, the brand can serve tailored offers to each group, providing the amount of Fetch points – the platform’s in-app currency – that is most likely to drive shoppers to purchase.
For example, Stella Rosa understands that consumers who aren’t loyal to any particular flavored spirit might not need much of a nudge to try their Honey Peach Brandy. On the other hand, consumers who consistently buy competing brands may need more of a reward to choose Stella Rosa’s hand-crafted premium brandy at checkout.
By appealing to the distinct needs of each segment, Stella Rosa can sway brand loyalty, driving sales and unit volume while bringing new shoppers into the brand.
Stella Rosa’s activation on Fetch serves as a model for brands who want to achieve clear outcomes. Want to make your brand the go-to product during special moments? Get in touch with the Fetch for Business team today.
Cass Balzer is a Content Marketing Manager at Fetch. As a former journalist, she sees narrative structure as a powerful tool for both understanding consumer behavior and driving conversions.