So Delicious leads the dairy-free dessert category with Fetch
By Cass Balzer
September 22, 2023
- So Delicious came to Fetch to attract new buyers, inspire loyal shoppers to indulge more and entice consumers who buy competing brands to try So Delicious frozen treats.
- Fetch is both America’s No. 1 rewards app and a powerful performance marketing tool, helping brands like So Delicious drive incrementality through a fun and engaging app.
- So Delicious is serving up portfolio-style offers on the Fetch app, encouraging shoppers to try any of the brand’s products.
With the rise of health-conscious consumers seeking dairy-free alternatives, So Delicious knew they needed to get creative in order to stand out. To remain at the top of the competitive market, the brand is tapping into Fetch to maintain their edge.
With 12 million weekly active users snapping millions of receipts each day, Fetch is the nation’s No. 1 rewards app. Shoppers receive rewards every time they share a receipt – regardless of where they make a purchase. A powerful omnichannel consumer-engagement platform with next-gen targeting and attribution capabilities, Fetch has helped more than 1,000 brands build loyalty and drive incrementality across CPG, restaurant and retail industries.
So Delicious turned to Fetch to serve up compelling personalized offers to precisely tailored audience segments based on individual users’ previous purchase behavior. With this strategy, the premium, dairy-free dessert brand is going beyond demographic-based targeting and using customized incentive structures for each unique campaign objective: attracting new buyers, inspiring loyal consumers to indulge more and enticing those who buy competing brands to try So Delicious frozen treats.
With a portfolio-wide offers, shoppers can savor any of So Delicious Dairy Free’s delectable frozen desserts – all while receiving rewards in the form of Fetch points, the platform’s in-app currency.
As more consumers seek plant-based alternatives, competition remains fierce. So Delicious recognizes that in a competitive landscape filled with emerging dairy-free players, it is essential to stay top-of-mind when shoppers walk into the freezer aisle.
With an assist from Fetch, So Delicious has mastered the art of staying ahead of the pack. Fetch enables the brand to make data-driven decisions and tailor offerings that meet their audience’s evolving tastes.
Plus, So Delicious can confidently gauge how their investment in Fetch translates into tangible results. With verified purchases, Fetch can precisely attribute the impact of brand offers to core performance metrics. It’s more than marketing; it’s a recipe for success in a dynamic marketplace.
But the innovation doesn’t stop there. So Delicious is also participating in the in-app Fall Football campaign, amplifying offer reach, impressions and redemptions. This strategic move encourages shoppers to stock up on their favorite dairy-free snacks ahead of the big game, ensuring So Delicious products are the star of the tailgating show.
Ready to take your brand to the next level? Reach out to the Fetch for Business team today to discover how you can make your brand the go-to product for your target audience.
Cass Balzer is a Content Marketing Manager at Fetch. As a former journalist, she sees narrative structure as a powerful tool for both understanding consumer behavior and driving conversions.