With Fetch, Sabra is making hummus a household staple
By Cass Balzer
April 12, 2023
Brands strive to carve out permanent residency inside a shopper’s refrigerator. But creating a lasting purchase habit requires a personalized strategy to bring consumers from product discovery to brand loyalty.
To accomplish this lofty objective, Sabra Hummus partnered with the Fetch app to make hummus a household staple. The brand wants to help folks make better choices when buying weekly essentials. For Sabra, that means building shopping habits through incentivized purchasing.
With the Fetch app, Sabra Hummus engaged shoppers and households who hadn’t previously purchased hummus, encouraging them to try one of their many varieties. The brand awarded Fetch points, the platform’s in-app currency, to shoppers who purchased a Sabra product and snapped their receipt.
This type of incentive can give shoppers the nudge they need to make a better snack choice – an essential piece of the brand’s goal on the Fetch app. Shoppers who use Fetch check their app before heading to their favorite retailer, using it as a tool to guide shopping decisions. Sabra’s presence in the Fetch app allows consumers to learn about eating better, trying new products and discovering new flavors. And, when brands offer repeat rewards, customers have more of a reason to reach for Sabra hummus over alternatives.
With the Fetch app, brands like Sabra can also get creative with how they drive purchases. For example, brands can offer Fetch points on product pairings. Sabra knows that customers enjoy hummus with a variety of foods, but a new hummus buyer might only try the savory spread with traditional pita chips.
The Fetch app can aid consumer product discovery while increasing basket size. With Fetch, Sabra can partner with other brands to drive shoppers to buy hummus with other products. This, in turn, can help customers discover that hummus is great with all sorts of foods – not just pita.
With Fetch, Sabra is driving shoppers to give hummus permanent residency in the refrigerator while propelling household penetration and helping customers eat better foods. Ready to build your brand into a household staple? Reach out to the Fetch for Business team today.
Cass Balzer is a Content Marketing Manager at Fetch. As a former journalist, she sees narrative structure as a powerful tool for both understanding consumer behavior and driving conversions.
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