PIM Brands drives repeat purchasing and household penetration with in-app Fetch offers

By Monika Allen

February 22, 2023

To become one of the fastest-growing CPG companies in the U.S., brands need to continually connect with new consumers and drive sales. PIM Brands, home to Welch’s® Fruit Snacks, is embarking on a new, long-term partnership with Fetch, the leading omnichannel performance marketing platform, to do just that. 

The power of the Fetch app allows partners like PIM Brands to drive incremental sales by understanding consumer purchase habits and preferences. By designing and launching rewards on the Fetch platform, brand partners can serve compelling offers to the 17 million monthly active app shoppers. 

With the Fetch app, PIM Brands rewards consumers each time they purchase Welch’s® Fruit Snacks products. By creating unique, personalized offers within the Fetch app, the company has driven purchasing behavior amongst the customers most likely to convert – no matter which store they shop. 

With targeted offers based on past purchase behavior, PIM Brands is:

  • Increasing repeat purchases 
  • Seeing a significant lift in household penetration
  • Driving spend per household

Propelling awareness and purchase of the iconic Welch’s® Fruit Snacks portfolio is definitely a “fruitful” venture for the brand.

PIM Brands became the latest partner in Fetch’s network of the nation’s leading consumer-packaged goods (CPG), retailer and restaurant brands to reward shoppers for every purchase they make.

Ready to join the Fetch partner network alongside PIM Brands, General Mills and more? Reach out to the Fetch for Business team to learn how your brand can become an iconic leader.

Monika Allen

Monika Allen is a content writer at Fetch. She joined Fetch for the points and stayed for the puns! She writes customer success stories, websites and more for businesses and organizations in healthcare, software and everything in between.

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