Pernod Ricard USA strikes gold this St. Patrick’s Day with the Fetch app
By Monika Allen
March 17, 2023
What’s better than finding a pot of gold at the end of the rainbow?
Most spirits brands want to be the go-to drink on St. Patrick’s Day, but convincing consumers to make a purchase takes more than a shot of luck. To succeed, brands need to catch buyers at the right time: When they’re stocking up at their favorite retailers.
Pernod Ricard USA discovered a better way to capture customer attention – no leprechauns required.
This St. Patrick’s Day, the brand partnered with Fetch, America’s #1 rewards app, to give their whiskey profile a chance to shine. Pernod Ricard USA served up offers on the platform to known spirits buyers to drive product discovery and sales during the popular holiday.
With more than 17 million monthly active users and 250+ million verified receipts to attribute purchases, Fetch has unprecedented insight into who is most likely to buy a product and when it’s bought. Pernod Ricard USA leveraged the Fetch app to reward shoppers when they purchased bottles of Jameson Black Barrel®, Redbreast®, Green Spot®, and Midleton®.
By serving high-value offers to spirits buyers on the Fetch app in the weeks leading up to St. Patrick’s Day, the brand made shopper decisions a little easier – and drove sales during a popular whiskey season.
Ready to activate your audience during a high-volume sales period? Reach out to the Fetch for Business Team to capture the attention of your ideal customer and edge out the competition.
Monika Allen is a content writer at Fetch. She joined Fetch for the points and stayed for the puns! She writes customer success stories, websites and more for businesses and organizations in healthcare, software and everything in between.
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