Nature Valley fuels college move-in day with personalized offers on Fetch
By Cass Balzer
August 10, 2023
College move-in day brings excitement, nerves and a whole lot of sore muscles. With students and families traipsing up and down dorm staircases and working up an appetite, brands can seize on the opportunity to become the snack of choice during this jittery but thrilling time.
As a Fetch partner, Nature Valley is tapping into the platform’s unique ability to activate consumers and reach potential buyers during key moments – all while successfully driving sales and fostering brand loyalty.
With a focus on distinct audience segments, Nature Valley can serve personalized offers to entice brand buyers, competitor shoppers and new category entrants to try their products. This approach allows for maximum efficiency – the brand understands that shoppers loyal to competitor products might need additional incentive to change brand preference. Similarly, shoppers who already love Nature Valley might need a nudge to buy more than one box of bars.
With Fetch, Nature Valley can go beyond demographic-based targeting. Instead, the brand can tap into individuals’ previous purchase behavior to inform their offer and incentive strategy, driving distinct shopping behavior in custom-made audience segments. Plus, with verified purchase attribution, Nature Valley can understand the exact effect of their campaign, then adjust offers in real-time to maximize redemptions.
With Fetch, Nature Valley is creating a seamless blend of brand love and efficient campaign execution. And by meeting consumers where they are with personalized campaigns that deliver real value, this brand is becoming a trusted companion on college move-in day, ensuring that students and their loved ones have the energy to conquer dorm staircases and campus adventures.
Are you ready to get your brand in more hands? Get in touch with the Fetch for Business team today.
Cass Balzer is a Content Marketing Manager at Fetch. As a former journalist, she sees narrative structure as a powerful tool for both understanding consumer behavior and driving conversions.