With Fetch, NatuChips unleashes authentic Latin flavor on its target consumers
By Cass Balzer
September 27, 2023
- NatuChips came to Fetch to build brand awareness and drive trial across all three flavors.
- Fetch is both America’s No. 1 rewards app and a powerful performance marketing tool, helping brands like NatuChips drive incrementality through a fun and engaging app.
- Natuchips is serving up location-based offers on the Fetch app, encouraging shoppers across the country to try any of the brand’s flavors.
In the world of snacks, authenticity is the secret to success – and NatuChips has found the perfect recipe. As Latin America’s beloved plantain chip brand, they’re no stranger to crafting genuine, flavor-packed experiences. Now, they’re making their mark in the United States with the help of Fetch.
NatuChips is more than your typical snack. The plantain chips are an authentic celebration of Latin culture. Since launching in the United States in 2021, the brand has revamped FritoLay’s plantain chip offering – and they haven’t looked back.
In 2023, NatuChips is on a mission to build brand awareness, introducing a new generation of shoppers to their Latin-inspired snack. But NatuChips also wants to drive trial across their three flavors, shifting perceptions of plantain chips in the United States. And with Fetch in their toolkit, they can ensure their marketing efforts find the right audience.
NatuChips understands that authenticity matters, particularly to Gen Z and Millennial shoppers. The Fetch app is the bridge connecting NatuChips with the U.S. audience that yearns for sincerity and originality. Plus, with the entire Fetch app experience available in Spanish, NatuChips can bring new shoppers into the brand while creating authentic connections with consumers across cultures.
Fetch’s purchase-based offers are the key to boosting volume and ushering in a fresh wave of snack enthusiasts. Plus, NatuChips can tap into Fetch to attribute real-world results to campaigns in the app. It’s not just about attracting attention – it’s about driving measurable outcomes.
Fetch can both support and supercharge NatuChips. The platform is transforming their journey, allowing the brand’s originality to shine.
Ready to supercharge your brand? Get in touch with the Fetch for Business team today.
Cass Balzer is a Content Marketing Manager at Fetch. As a former journalist, she sees narrative structure as a powerful tool for both understanding consumer behavior and driving conversions.