Bittersweet Prices, Miles of Chocolate & More: A National Chocolate Day Report

Happy National Chocolate Day – such a sweet holiday, we’re honoring it a day early! While this admittedly specific holiday won’t get you a day off work or spark celebrations in the street, chocolate continues to capture a massive consumer market. And this year, it caught our attention here at Fetch.

In honor of tomorrow’s deviously delicious day, we took a closer look at the millions of receipts that flow through the app daily to uncover some extra sweet chocolate purchasing trends in 2023.

Fetch Shoppers Have a Sweet Tooth

After analyzing 9.1 million chocolate-filled receipts, we found that Fetch shoppers have purchased around 2.6 million candy bars this year to date. (grabs calculator) That’s over 213 miles worth of chocolate, if you were wondering…

An Icon Is This Year’s Chocolate Champ

Thanks to SKU-level receipt details captured by Fetch, we’re able to identify shoppers’ favorite items in a snap. This year, Hershey was the most popular chocolate candy bar among Fetch shoppers. A classic prevails!

Fetch’s Top 5 Chocolate Candy Favorites

With Hershey’s topping the charts, other candy giants competed for the consideration of Fetch’s chocolate fanatics. Here’s how it played out:

1. Hershey’s

2. M&M’s

3. Snickers

4. Twix

5. 3 Musketeers

Inflation Takes a Bite Out of Chocolate

Fetch’s consistent stream of verified purchase data helps us uncover notable trends, like average unit price changes month-over-month.

While the summer months did offer some sweet relief for chocolate consumers, chocolate candy prices have risen 18.57% since the start of the year.

Here’s a breakdown of average chocolate prices throughout 2023:

Month	Average Unit Price	Month-Over-Month Change
January	$3.02	–
February	$3.08	1.98%
March	$3.19	3.42%
April	$3.44	8.00%
May	$3.76	9.01%
June	$3.50	-6.74%
July	$3.41	-2.67%
August	$3.34	-1.99%
September	$3.59	7.33%

That’s a Wrap(per)

While our candy bar puns could use some work, the insights we provide our partners are world class. Fetch’s verified, zero-party receipt data helps power hundreds of brand partners with purchase-based offers and media that shift behavior at scale.

If you’re interested in bringing your brand to Fetch, reach out to our Fetch for Business team today! 

Note: this data was collected from approximately 9.1 million receipts submitted through Fetch between January 1 and October 11, 2023.