Last week, Fetch and General Mills announced the launch of Good Rewards, a brand-new loyalty program within the Fetch app.

An expansion of our existing partnership with General Mills, the Good Rewards program will provide members-only access to exclusive special offers for more than 45 brands in addition to 1% back in points that Fetch shoppers earn when they buy General Mills products.

To celebrate the launch, Fetch CEO & Founder Wes Schroll sat down with Doug Martin, Chief Brand and Disruptive Growth Officer for General Mills. In his role, Doug focuses on improving the consumer experience and building a modern, innovative brand. Check out the video for his insights on challenges and opportunities facing the CPG and retail industries today.