At ADWEEK’s Brandweek in Phoenix, Ariz., Kraft Heinz A.1. Sauce brand manager Holland Robinson and Fetch General Manager of Food Anne Hill shared how two brands teamed up to tackle a major challenge. With red meat sales slowing in 2023, Fetch and A.1. cooked up a smart, data-driven strategy that gave A.1. a sizzling win with shoppers.
Fetch, America’s Rewards App, creates lifelong consumers with the power of Fetch Points. Our next-gen platform rewards users for everyday purchases while providing brands with unmatched insights and high-impact performance marketing – all powered by verified purchase data. The result? Hyper-targeted campaigns that achieve far more than what traditional ads can accomplish.
A.1.’s recipe for a comeback, powered by Fetch
When inflation caused red meat sales to decline in 2023, A.1. needed a fresh strategy. After trying traditional marketing tactics and attempting to broaden the sauce’s appeal beyond steak, the brand turned to Fetch for a more precise solution.
Leveraging deep purchase history, Fetch identified the ideal audience and delivered personalized activations at just the right moment. The goal? Bring new shoppers into the fold and re-engage lapsed users. Fetch’s ability to target specific audiences meant every was served to the right segment, maximizing marketing spend and driving efficiency.
Precision targeting drives real wins
Fetch’s precision targeting delivered impressive results. A.1.’s campaign generated $1.7 million in sales and 325,000 units sold, far surpassing results from past traditional marketing tactics. Significantly, the activation reached the right audience, successfully connecting with Millennial and Gen Z shoppers. Over a third of buyers were from this key demographic – a group A.1. had struggled to reach through previous efforts.
The Fetch platform is built around the idea that better data leads to better personalization, boosting performance and efficiency while offering consumer relevant, optimized value. Fetch helps brands connect with high-intent audiences at the perfect moment, driving key KPIs and delivering real impact.
Ready to serve up success with Fetch?
A.1.’s campaign proves personalized, data-powered marketing delivers serious results. With Fetch, brands can reach new audiences, create memorable experiences and drive real growth.
Whether you’re launching a major product push or boosting seasonal sales, Fetch has the recipe for success. Just like A.1., you can craft campaigns that move the needle—and maybe even the steak knife.
Cass Balzer
Cass Balzer is a Senior Content Marketing Manager at Fetch.