Beyond the Shelf: How food brands create lifelong consumers with Fetch

In today’s marketplace, standing out as a food brand requires more than traditional marketing methods – it demands innovation and meaningful consumer engagement. With a fun user interface, engaging features and the ability to provide true value to consumers, Fetch, America’s Rewards App, has emerged as a powerful strategic partner for brands across CPG, restaurant and retail industries. 

With insights into $152 billion in cross-vertical consumer behavior annually, Fetch is a powerful platform for personalized brand-consumer experiences. Food CPG brands face a variety of complex challenges when scaling in a saturated market. Fetch enables those brands to effectively and efficiently drive incremental consumer behavior across a variety of KPIs. 

The Fetch platform is proven to help brands increase market share, drive incremental sales, incentivize repeat purchases, convert competitive buyers and even drive consumers into specific stores. Here’s how Fetch solves the challenges of today’s food CPG landscape. 

Goal 1: Move incremental units at scale

The Challenge: Brands can no longer rely on price increases to drive profitability. In the face of both strong competition and shopper price sensitivity, food CPG brands need to prioritize volume-driven growth without resorting to discounts. 

The Fetch Solution: Fetch has the precision needed to drive sales where, when and with whom it matters most. Fetch Offers leverage hyper-specific targeting to drive purchase behavior where it counts. Plus, brands have the ability to drive incremental sales at specific retailers to boost revenue, accelerate turnover and mitigate declines – all without discounting. 

Goal 2: Win key moments and seasons 

The Challenge: Certain holidays and seasons present food CPG brands with opportunities to enhance visibility and boost sales. But in moments of high competition, brands face the challenge of cutting through the noise.

The Fetch Solution: Fetch has the scale and engagement brands need to win important holidays and seasons. Well-timed Fetch Offers enable brands to enhance product visibility and boost sales ahead of seasonal cycles. The technology can also promote cross-portfolio purchasing, helping brands to capture an even greater share of wallet during key moments. 

Goal 3: Drive user acquisition and retention

The Challenge: The food CPG industry is an increasingly crowded space, with new competitors emerging frequently and shifting consumer preferences. Acquiring and retaining customers is crucial for brand longevity. 

The Fetch Solution: A full-funnel platform, Fetch helps brands optimize every step of the consumer journey. Fetch helps brands achieve true personalization at scale, enabling them to continually engage with the platform’s always-expanding consumer base, preventing churn and deepening market penetration. With Offers based on prior purchase behavior, brands create unique activations to secure continued support from known brand buyers, competitor shoppers and category buyers. 

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Fetch provides food and CPG brands with an arsenal of tools designed to address the challenges of the modern market. From scaling sales and seizing attention to constructing a reliable and engaged consumer base, Fetch offers a multifaceted approach to growth. 

In a world where staying ahead is crucial to lasting success, Fetch is an indispensable ally for food brands striving to go beyond the shelf.