Staying ahead in today’s dynamic BevAlc market requires more than innovation – it demands the ability to engage consumers while complying with complex regulations. BevAlc brands, from beer and wine to spirits and cocktails, face unique challenges. With stringent advertising rules and fierce competition, success can hinge on finding the right engagement strategy.
Fetch, with insight into $152 billion in annual cross-vertical consumer spending, provides BevAlc brands with the tools they need to craft personalized, impactful and compliant interactions. As these companies strive to grow amidst shifting market dynamics, Fetch offers a three tier-compliant solution tailored to their specific needs.
As America’s Rewards App, Fetch empowers BevAlc brands to drive incremental behavior change across a range of performance indicators. The app helps these brands meet and exceed core business objectives: attracting new buyers, increasing sales volume and driving more occasions by promoting efficient repeat purchasing while not impacting price.
Here’s how Fetch addresses the unique challenges of the BevAlc landscape.
Goal 1: Move incremental units at scale
The Challenge: BevAlc brands need to scale purchase volume while addressing consumer price sensitivity and remaining compliant with advertising regulations.
The Fetch Solution: Fetch drives BevAlc sales with smart, personalized performance ads that maximize impact while safeguarding brand equity.
Fetch in Action: An occasional wine consumer may not need a high value performance ad to purchase a bottle every month. But if that brand wants to turn every wine purchase made by that consumer into a wine transaction with their brand, Fetch can precisely tailor and deliver a performance ad to produce the desired buying behavior without negatively affecting price.
Goal 2: Engage new consumers
The Challenge: Attracting LDA new buyers is essential for growth, but advertising compliance adds a layer of complexity when targeting a new generation of consumers.
The Fetch Solution: Fetch’s purchase-based targeting connects brands with their precise audience segments, leveraging verified, historical purchase data to ensure that brands are reaching new buyers – and the size of the platforms allows brands to do this at scale. This is particularly important for brands wanting to reach consumers at the point of market entry. Fetch data show that Adult Beverage is the 5th fastest-growing category for Gen Z customers, and hyper-specific targeting allows companies to find, engage and win these new buyers while remaining compliant.
Fetch in Action: Driven largely by Gen Z’s unique beverage consumption preferences, ready-to-drink (RTD) canned cocktails, particularly RTD espresso martinis, are an increasingly popular BevAlc product innovation. With Fetch, a brand offering a RTD espresso martini can find and engage a high-intent audience segment: Gen Z consumers who have never purchased the brand but who have a history of buying coffee.
Goal 3: Drive more occasions
The Challenge: Converting first-time buyers into repeat consumers is crucial for long-term success and deepening brand relationships.
The Fetch Solution: Fetch personalizes all brand-consumer interactions, motivating repeat purchases and encouraging exploration of a brand’s full product range. This approach both retains customers and fosters rewarding experiences that build consumer trust and advocacy.
Fetch in Action: For a consumer who enjoys a brand’s bottled sangria, Fetch can offer performance ads to try a new canned version or flavor innovation. The brand can also time these activations with key occasions, like the high-competition summer months. This enhances the consumer’s engagement with that brand and fosters retention.
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Fetch equips BevAlc brands with powerful tools to navigate the challenges of today’s market. By driving sales growth, capturing consumer attention and ensuring regulatory compliance, Fetch offers a comprehensive strategy for achieving success. In a landscape where innovation is critical, Fetch is an invaluable ally for BevAlc brands looking to excel beyond the shelf.
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