Fetch at Groceryshop 2023: Transforming CPG and Retail with Personalization
By Cass Balzer
September 25, 2023
Last week, Fetch had the honor of attending Groceryshop 2023 in Las Vegas, NV. The premier grocery and CPG event of the year brought together over 4,000 decision makers and leading executives from retail, technology and CPG companies to explore the evolving retail landscape.
This year, conversations revolved around three key topics: personalization, convenience and artificial intelligence. Here are our top five takeaways:
1. Crafting tailored shopping experiences through personalization
Consumers today have come to expect engaging, convenient and personalized experiences – no matter where they shop or what they buy. This year, Groceryshop sessions scrutinized how retailers and brands can harness data and emerging technologies – notability AI – to transform the shopper journey and meet consumer expectations.
2. Bridging the online-offline gap with convenience
Groceryshop 2023 underscored the importance of a seamless online-to-offline shopping experience. When brands successfully integrate their digital and physical channels, they can create a more customer-centric shopper journey. Convenience is an increasingly significant focus in modern retail, enhancing customer engagement and loyalty through tailored and hassle-free experiences.
3. At Groceryshop 2023, artificial intelligence is revolutionizing retail efficiency
The importance of efficiency and need to future proof the industry were underscored as vital considerations in a rapidly shifting retail landscape. Grocery profitability faces pressures from industry consolidation and other economic factors. Many conversations at Groceryshop explored the latest digital capabilities, including automation, AI, computer vision and process enhancements to address these challenges.
4. New models are emerging to drive long-term revenue growth
Retailers and CPG brands are seeking to balance short-term profitability with long-term vision. Many Groceryshop attendees brought growth strategies via new models, including retail media networks, white-label technology solutions, health and wellness services and more.
5. Delivering unique and authentic shopping experiences
The marketplace’s demand for individuality and authenticity remains a recurring theme for CPG and retail organizations. Brands are challenged with delivering distinctive and authentic experiences that resonate with diverse audiences. Now more than ever, brands need to look beyond demographic considerations to give shoppers what they want.
Groceryshop 2023 explored emerging growth opportunities, unpacked pressing industry challenges and shed light on how brands are leaning into areas like personalization, convenience and more. As the industry evolves, data-driven strategies and consumer activation are pivotal to creating successful, customer-centric retail experiences.
Fetch is a solution to all of the above challenges – and more. The platform provides shoppers with the value, convenience and authenticity they crave. When brands tap into the power of Fetch, they can create personalized experiences for custom shopper segments, then set up campaigns that deliver long-term growth. CPG, retail and restaurant brands on Fetch do more than provide rewards to loyal customers. They can drive sales, increase HHP, improve spend per trip, increase share of wallet, improve trips per shopper and more.
Are you ready to revolutionize how your CPG or retail brand connects with shoppers? Get in touch with the Fetch for Business team today. Also read Emerging Shopper Marketing Trends for 2024.
Cass Balzer is a Content Marketing Manager at Fetch. As a former journalist, she sees narrative structure as a powerful tool for both understanding consumer behavior and driving conversions.