As America’s Rewards App, Fetch is all about creating joyful moments between brands and consumers. This football season, General Mills tapped into Fetch’s unmatched ability to engage consumers exactly when they’re ready to spend – and delivered next-level results. 

Fetch puts brands like General Mills at the center of consumer joy. With unmatched visibility into consumer buying behavior, Fetch is the only verified platform that can acquire and retain lifelong consumers. That edge helped General Mills own one of the year’s biggest brand moments: America’s favorite Sunday.

From December 15, 2024, through February 28, 2025, General Mills ran a record-breaking “Spend $30, Earn $10” offer with Fetch. The goal was clear: Boost brand visibility and drive volume ahead of America’s most anticipated football weekend.

Here’s how the campaign scored big: 

• 1.7 million new buyers connected with General Mills brands
• 808,629 Spanish-speaking consumers redeemed the Offer 
• 364,000 new members joined the Good Rewards club, General Mills’ dedicated in-app loyalty club

General Mills’ Game Day Offer was a fan favorite, garnering over 280,000 likes and 653 million impressions to become the most-liked and most-impressed activation to ever run on Fetch. Consumers showed their excitement through repeat engagement, averaging an impressive 30.4 impressions per user – eight times the Fetch benchmark. 

Beyond Fetch, General Mills showcased their Fetch campaign both in-store and on TV in the weeks leading up to Game Day. That extra push brought millions of new eyes to the campaign, building even more momentum and accelerating performance.  

Good Rewards makes Game Day even better

The General Mills Good Rewards club made the campaign even sweeter. Club members drove 57% of the campaign’s sales, showing just how effectively the in-app club keeps consumers coming back. 

“Our goal is to bring members exciting content and rewards during an important time frame for our portfolio. This execution helped us cross the 5-million-member mark for Good Rewards. We saw incredibly high engagement and sales – all at an iROAS we love.”

This game-changing activation elevated the Fetch and General Mills partnership to new heights. Imagine what we’ll do next.