By aligning rewards to real purchase behavior, Vive Organic increased frequency among loyalists while bringing in a steady stream of new buyers.

Driving growth in a fast-growth category

Wellness shots are a rapidly expanding category, but growth comes with a challenge: acquiring new households while driving repeat purchase. As more brands enter the space, category leaders need to increase penetration without sacrificing efficiency.

As a category leader, Vive Organic set out to grow household penetration, increase purchase frequency, and raise consumer lifetime value – all while driving stronger velocity. To get there, the brand partnered with Fetch, an outcomes-based ads platform, with a clear focus on efficiency. The results: 9x ROAS, nearly $1M in sales, and a 76%+ new-to-brand buyer rate.

A smarter way into the routine 

Not all wellness shot buyers behave the same. Some purchase a single shot, while others stock up every grocery trip. Vive Organic built a strategy around those differences. 

Fetch users snap more than 13 million receipts every day, which means brands can segment audiences based on verified, longitudinal transaction behavior. Vive Organic built their Fetch campaign around four distinct, purchase-based groups: high, medium, and low brand buyers, plus new consumers. Each audience saw an Offer designed to drive a specific action – whether that meant spending more per trip or trying Vive for the first time. 

• Existing Brand Buyers: Segmented by purchase frequency, each group received a spend-threshold Offer calibrated to drive larger baskets.
• New Consumers: A simple, easy-to-achieve Offer lowered the barrier to entry, driving trial at scale. 

The result was a campaign built around how people actually buy – and designed to efficiently get more out of every audience.

Purchase-based precision that pays off 

By segmenting audiences based on real purchase behavior – and giving each one a reason to act – Vive Organic turned a single campaign into a high-efficiency growth engine. 

By meeting buyers where they already were, and giving them the right push, Fetch helped Vive Organic drive efficient growth across its entire customer base.

Ready to win your aisle?

Because Fetch knows consumer spending like no one else, we help brands drive efficient growth across every audience. Partner with us to reach the right buyers – and get more out of every trip. 

Vive Organic is America’s leading wellness shot brand, crafting organic wellness shots made with powerful functional ingredients including ginger, turmeric and other plant-based superfoods. Designed to support immunity, energy and overall wellness, Vive Organic products are USDA Organic, Non-GMO Project Verified and available at retailers nationwide.

About Suja Life: Suja Life is a modern beverage platform at the forefront of the functional, better-for-you beverage revolution. With a portfolio of trusted brands including Suja Organic, Vive Organic and Slice, Suja Life leads the nation in organic cold-pressed juices and wellness shots.