CES 2025: Innovations, insights and the future of consumer tech

Last week, Fetch joined the world’s most innovative brands and leaders at CES 2025 in Las Vegas, diving headfirst into the latest technological breakthroughs. With over 4,500 exhibitors and 140,000 attendees, CES remains a hub for conversations about the future of consumer engagement and technology’s role in everyday life.

This year’s show buzzed with advancements in artificial intelligence, robotics and health tech — all pointing toward a future where brands deliver value, spark joy and build personalized connections with consumers. Here are Fetch’s top takeaways:

1. AI drives consumer-centric experiences

AI-powered personalization is redefining what it means to create user-centric experiences. The trend was on full display at CES, where launches centered AI-enabled products designed to produce smarter, more intuitive consumer interactions. Products like Withings’ Omnia Smart Mirror, which uses AI to provide personalized health insights, and LG and Samsung’s recent integration, which will introduce tailored content recommendations, demonstrate AI’s growing role as the engine behind consumer-centric design. 

As with Fetch’s cutting-edge and AI-driven approach to personalized rewards, these innovations show that AI is more than a buzzword. It’s revolutionizing how consumers connect with the world, delivering joy, relevance and value with every interaction.

2. Value-inspired innovation is a winning strategy

Real, tangible value wins every time, and CES 2025 proved it. Launches showcased solutions that prioritize convenience and practicality, like the Baseus EnerGeek MiFi Power Bank, which combines a powerful charger and mobile hotspot to provide 4G connectivity in 100+ countries. Similarly, the Dreame X50 Ultra Robovac automates mundane household tasks, saving time and reducing hassle for users. Just like how Fetch rewards consumers – both for in-store purchases and online shopping – these innovations are designed to enhance lives by providing benefits to the user, demonstrating that delivering real value is the ultimate strategy for winning consumers.

3. Personalized insights drive the future of recommendations

Personalized insights are setting a new standard for how technology meets consumer needs. At CES, innovations demonstrated the power of personalization to deliver tailored solutions that resonate with users. The Samsung MICRO LED Beauty Mirror, for example, analyzes skin conditions in real time to provide customized skincare advice to empower smarter beauty decisions. Similarly, Delta teased a next-generation onboard media technology designed to provide a more advanced entertainment recommendation engine.

At Fetch, we leverage real-world purchase data to deliver highly personalized rewards and recommendations. By focusing on verified shopping behavior rather than predictions, Fetch connects consumers and brands in ways that drive loyalty, satisfaction, and meaningful engagement.

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CES 2025 highlighted a clear trend: consumers increasingly expect experiences that deliver value, joy and personalization at every turn. From AI-driven health insights to seamless convenience in the home, the innovations on display are shaping a future where relevance is an expectation.

At Fetch, we bring that same focus on personalization and value to life for brands every day. With a platform built to deliver cutting-edge, consumer-centric rewards, Fetch puts brands at the center of joy. We don’t just know consumer purchasing — we understand what drives it, enabling brands to efficiently acquire and retain consumers.

As the demands for meaningful engagement rise, Fetch is the partner brands need to meet consumers where they are and where they’re headed. Want to see what Fetch can do for your brand in 2025? Get in touch with the Fetch for Business team today.