DOVE Chocolate hones in on their audience with the Fetch app
By Cass Balzer
May 10, 2023
With Fetch, DOVE is increasing household penetration and buy rate during a high-purchase holiday period: Mother’s Day.
When heading out to purchase Mother’s Day gifts, consumers often have two shopping requirements: Get the brand Mom likes, and get it at a good price. By leveraging targeted offers in the Fetch app, DOVE can meet shoppers when they’re primed for purchase: at their favorite retailer stocking up on sweets and flowers for Mom.
Identifying and focusing in on an audience are essential for brands to drive product awareness. Achieving both during a high-volume sales period, like Mother’s’ Day, can yield incremental purchasing while fostering brand love.
With Fetch, DOVE can create and target custom audiences based on data gleaned from the millions of receipts snapped in the app each day. The brand crafted offers tailored to each segment that are designed to drive incremental purchase behavior across audiences.
With value-driven offers on the Fetch app, DOVE is able to meet critical business KPIs. For this brand partner, that means driving trial and repeat purchasing while bringing new buyers into the brand.
The brand’s Mother’s Day campaign is the most recent example of DOVE’s strategy on the Fetch app. The brand is rewarding points, the Fetch app’s currency, that align with a shopper’s purchase history and spend. These dynamic offers allow DOVE to garner the greatest verified incremental return – while allowing shoppers to earn rewards on gifts for Mom.
As DOVE continues creating offers in the Fetch app, the brand becomes sharper and more strategic in their audience targeting.
What does this all mean? When a holiday known for chocolate purchasing comes around, DOVE is in the best-possible position to capture customer interest.
Ready to connect authentically with your brand’s audience? Get in touch with Fetch for Business today.
Cass Balzer is a Content Marketing Manager at Fetch. As a former journalist, she sees narrative structure as a powerful tool for both understanding consumer behavior and driving conversions.