Crunchmaster maximizes marketing spend efficiency with the Fetch app
By Cass Balzer
June 14, 2023
This summer, Crunchmaster, the delicious, gluten-free cracker, is finding new customers and maximizing marketing spend with tailored offers on the Fetch app.
By tapping into the Fetch app, Crunchmaster is able to serve compelling, purchase-based offers to discrete audience segments. The brand knows the importance of offering incentives that truly resonate with their customers, and they’ve already seen great results: A highly engaged audience and successful campaign.
With Fetch, Crunchmaster can leverage high-value offers to target both non-Crunchmaster buyers and known Crunchmaster shoppers who are primed to buy a couple extra bags.
Utilizing the app’s precision targeting, Crunchmaster can appeal to both audiences. For example: If a shopper doesn’t typically buy Crunchmaster, they’ll need more of a push to reach for a bag at the grocery store. For this brand, that means offering more Fetch points, the platform’s in-app currency, for fewer dollars spent.
Conversely, if a shopper already buys Crunchmaster, they might not need much of an incentive to grab another bag on their way to the checkout line. But the brand still wants to reward their loyal shoppers, encourage them to purchase and drive buying behavior. The solution? Asking the shopper to meet a higher spend threshold and rewarding fewer Fetch points.
With this, the brand runs an efficient campaign, drives results and continues to reward shoppers – regardless of how often they buy Crunchmaster products.
Is your brand ready to tap into the Fetch app? Get in touch with the Fetch for Business team today.
Cass Balzer is a Senior Content Marketing Manager at Fetch.