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With the Fetch app, Brew Dr. is the perfect Pride Month pairing

By Cass Balzer

June 28, 2023

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On hot summer days, beverage brands face fierce competition to become the chilled drink of choice. But with Fetch in its corner, Brew Dr. Kombucha gives shoppers a reason to reach for their sparkling fruity, spicy, floral or herbal drinks over the rest.

Brew Dr. partnered with the Fetch app to drive product sales, increase brand visibility and reward loyal shoppers. By offering Fetch points, the app’s in-platform currency, this brand incentivizes customers to scoop up a bottle of kombucha – or two – when shopping at the grocery store.

With Fetch, Brew Dr. can serve up offers to discrete audience segments based on shoppers’ purchasing habits. With goals of increasing buy rate amongst existing buyers, persuading competitive shoppers and enticing new kombucha drinkers, Brew Dr. is able to maximize campaign efficiency while providing just enough incentive – through Fetch points – to drive purchase behavior. 

Brew Dr. in the Fetch app with Pride Month campaign

Brew Dr. is also leveraging the power of Fetch to increase visibility for its Pride Month-themed campaign. For the fifth year in a row, the brand is supporting the Trevor Project, an LGBTQIA+ nonprofit organization, with vibrant, limited-edition packaging, a donation to their work and a sweepstakes to win a case of their Love Wins kombucha. 

Brew Dr. participated in the Fetch Points for Pride in-app campaign, featuring their products and offers in a carousel graphic. With up to 15% higher offer redemption rates and 2x-12x more in-app impressions, leveraging Fetch Media offerings helps brands like Brew Dr. reach high-intent shoppers with improved visibility. 

With Fetch, Brew Dr. is increasing buy rate, enticing new customers to try their kombucha and increasing visibility for their philanthropic endeavors. 

Ready to supercharge your brand? Get in touch with the Fetch for Business team today. 

Cass Balzer

Cass Balzer is a Senior Content Marketing Manager at Fetch.

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