Romancing the Customer: How brands are winning hearts – and loyalty – with the Fetch app this Valentine’s Day
By Cass Balzer
February 13, 2023
This Valentine’s Day, Fetch plays the ultimate wingman for companies like Mars, Molson Coors, Pernod Ricard and Unilever—plus Minties and PetIQ—with personalized, in-app offers and communications for shoppers celebrating the holiday.
Fetch brings shoppers from product discovery to snapping their purchase receipt – all within the app – to give brands a 360’ view of their customers’ behavior. As the leading omnichannel performance marketing platform, Fetch helps brand partners increase incremental sales by acquiring and retaining customers – both in and outside of the holiday season.
This Valentine’s Day, consumers are planning to spend more on friends, loved ones and pets than in the past two years, pushing the holiday to $26 billion in expected sales. That’s a lot of chocolates, cologne and doggy treats–and a lot of competition.
With more than 4 million 5-star reviews and 17 million monthly active users, the Fetch app delivers customized rewards to influence purchasing behavior. On Valentine’s Day, Fetch is driving users towards partner products like Dove chocolates, Absolut vodka and more, rather than market competitors.
Engaging and retaining customers is crucial for every brand – even when love isn’t in the air. Shoppers need incentives to make the ultimate commitment where it counts: at the cash register. Instead of seducing customers with the lowest price on the shelf, savvy brands who want to edge out the competition partner with the Fetch app to steer consumers toward their products and increase share of wallet.
Here’s how Fetch’s daily-use platform creates long-term relationships between our brand partners and consumers:
- Shoppers receive personalized, in-app incentives based on past purchasing behavior
- Those shoppers – with the Fetch app in-hand – make their rewards-driven purchases at any retailer they choose
- After shoppers complete a purchase, they use the Fetch app to snap the receipt, collect their rewards and record the transaction
- Brands establish 1:1 connections with consumers through the app to continue building purchasing habits, driving loyalty and increasing lifetime value
Charming the customer is not just a one-time fling. Fetch helps keep that consumer romance alive, day after day, with verified incremental sales that last a lifetime. When you want more consumers to fall in love with your brand, reach out to Fetch for Business.
Cass Balzer is a Content Marketing Manager at Fetch. As a former journalist, she sees narrative structure as a powerful tool for both understanding consumer behavior and driving conversions.