Axe finds their audience with a new product line on the Fetch app
By Cass Balzer
March 8, 2023
The fragrance space is saturated with brands who have storied name recognition: Bleu de Chanel, Versace Pour Homme, Polo Blue Ralph Lauren and more. But Axe entered the market with something the others don’t have: the Fetch app.
The brand partnered with Fetch to activate their target audience when they launched their new Fine Fragrance collection, which includes scents like Golden Mango, Blue Lavender and Aqua Bergamot. By identifying and serving high-value offers to Millennial and Gen Z men with prior self-grooming purchases, the brand drove awareness and trial in a saturated market.
Connecting with a precise audience—and exciting those shoppers— is creating stickiness that lasts long after product trial. The Fetch app can help brand partners find, understand and reward their most-valued buyers—all within the app.
The Fetch platform has more than 17 million monthly active users, and consumers snap upwards of 11 million receipts each day. The platform brings shoppers from product discovery to purchase verification, then rewards points when customers snap their receipts with the app. With this verified purchase attribution, Fetch enables brands to target customers who are most likely to check out a new product.
For Axe, working with the Fetch app meant trialing products with their core buyer base. During the campaign, the brand incentivized prospective buyers to discover and purchase an item in the new Fine Fragrance line.
By leveraging the power of Fetch’s daily-use consumer-engagement platform, Axe drove product trial, increased brand awareness in a crowded market and rewarded competitive shoppers for buying items in the new product line.
Need to activate a precise audience to supercharge your new product launch? Reach out to the Fetch for Business Team and tap into the strength of the Fetch app.
Cass Balzer is a Content Marketing Manager at Fetch. As a former journalist, she sees narrative structure as a powerful tool for both understanding consumer behavior and driving conversions.