Fetch brought $1.2 million in rewards to the Big Game with a first-of-its-kind activation: The Big Reward. 

As America’s Rewards App, Fetch is all about rewarding people for what they buy and how they live. This year, we took that mission to the biggest stage in advertising — and rewarded them just for watching. 

Here’s how it worked: After the fourth quarter’s two-minute warning, Fetch gave away $10,000 to 120 winners — one for every second of remaining regulation game time. It all unfolded in real time on the Fetch app, creating a nationwide moment of excitement that brought rewards directly to fans.

More than a giveaway, The Big Reward was a moment to engage millions of viewers and extend their experience beyond the big screen. By linking a second-screen live event to the action on TV, Fetch drove real-time interaction on the app and transformed a 30-second ad buy into nearly 9.5 minutes of sustained viewer engagement per person. And the results? They speak for themselves.

Fetch’s Big Game Breakthrough

The Big Game is known for jaw-dropping ads, but Fetch went further by combining rewards with real-time engagement. From coast to coast, fans tuned in, joined the excitement and took part in The Big Reward.

Here are the highlights:

 

You can do a lot with $10,000 – cover a family’s groceries for a year, pay for a semester of in-state college tuition or keep your gas tank full for nearly 5 years. The Big Reward gave 120 people the freedom to spend $10,000 however they liked. From Gary S. in Indiana to Vickie C. in Texas, winners shared their excitement and gratitude during game night. 

Redefining the Game-Day Ad

The Big Reward elevated Game Day advertising, transforming a 30-second spot into a first-of-its-kind second-screen experience. With a live countdown, real-time winners and $1.2 million on the line, Fetch turned passive viewers into active participants, putting our app at the center of Game Day excitement.

If this is what Fetch can do on the biggest stage, imagine what’s next. Work with Fetch today to put your brand at the center of consumer joy.