Modeled audiences can only get you so far. When you need to drive real performance, you need real purchase behavior.

Fetch has launched Fetch Syndicated Audiences, a new off-the-shelf solution built on $179 billion in annual, SKU-level transaction data. Powered by real receipts from over 26,000 retailers across every major category, these audiences offer unmatched reach and depth.

Now available in leading DSPs – including The Trade Desk, Nexxen and Yahoo, with StackAdapt and Viant coming soon – these segments give marketers the precision, scale and measurable performance needed for offsite targeting.

Fetch Syndicated Audiences are built from verified purchase behavior — not assumptions – and are continuously updated using real transactions. Marketers can target and activate:

• Channel-Based Shoppers (e.g., Convenience Beverage Buyers)
• Retailer-Specific Shoppers (e.g., Beauty at Walmart)
• Category Shoppers (e.g., Weekly Salty Snack Buyers)
• Seasonal Shoppers (e.g., Back-to-School Grocery)
• Frequent Diners (e.g., 3+ QSR Visits/Month)
• Cash-Preferred Shoppers (e.g., Grocery Paid in Cash)

Why Fetch Audiences Perform

1. Verified Transactions

Segments are built from SKU-level receipt data, capturing purchases across retailers and categories. This offers clearer signals than modeled or inferred intent.

2. High-Intent, Active Consumers

Fetch users engage with the Fetch platform by snapping receipts and interacting with Offers, opening the app nearly three times every day. These shoppers are more intentional, making them ideal for building lookalikes and driving ROI.

3. Easy Activation

Available directly in leading DSPs, Fetch segments allow for immediate, omnichannel activation without delays or custom onboarding.

4. Proven Impact

• 30–40% incremental lift for a beverage brand
• 76% more efficient cost per engagement and +30% ROAS for a grocery retailer
• Outperforms traditional segments in RCT and MMM studies

Getting started:

1. Available through The Trade Desk, Nexxen and Yahoo, with StackAdapt and Viant coming soon: Fetch Syndicated Audiences are available directly in the DSP’s audience library. Just search “Fetch.” 
2. Seamless Activation: Easily add Fetch segments to campaigns across all placements.
3. Integrated Billing & Optimization: Manage costs and optimize campaigns directly within the DSP, keeping everything streamlined and in-platform. 

Contact your platform representative or e.starer@fetch.com for more information.