Prepare for liftoff! Mission Control is launching soon. Learn More
Grocery checkout

Case Study:

Retail - Incremental Sales Lift

Fetch drove incremental sales lift of 17.5% across key markets for a national dollar chain retailer

Business Issue

Growing data sets and driving incremental sales

Fetch partnered with a national dollar chain to run a two-month campaign in two states targeting new, lapsed, and competitive switchers. The brand’s goals were to drive incremental sales, acquire new shoppers, drive trip frequency, and test & learn to generate learnings. It was important to grow their data sets and make 1:1 connections with their customers to optimize their overall targeting strategies.

Grocery checkout

Fetch's Solution

Utilizing robust first-party data and offer campaigns

Fetch created unique offers for dynamic audience segments based on purchase behavior and supported the program with a Fetch-led marketing campaign to drive awareness, and share shifts. Additionally, Fetch iterated offers half way through the campaign to further identify what ultimately impacted a user’s propensity to engage.

Value & Results

Fetch increased the average spend for individual trips and total spend. An increase in subsequent trips ultimately created a halo effect indicating that the customer continuously shopped at this retailer even after they reached the redemption limit.


trip/household lift during campaign


new shoppers during campaign


share of wallet increase shifted from competitive dollar and mass retailers

Tap Into the
Power of Fetch

Request a demo and learn how Fetch's purchase-based offers can drive your brand forward. Get started in as little as two weeks.