Person holding grocery bags

Case Study:

Restaurant - New User Acquisition and Engagement

Fetch increased monthly trip frequency by 33% for a major QSR restaurant brand

Business Issue

Increasing trip frequency and check size

Fetch partnered with a national fast-casual restaurant to run a five-month campaign targeting new diners. The brand’s goals were to increase trip frequency and check size. It was important to reward only premium behaviors without discounting.

Person holding grocery bags

Fetch's Solution

Leveraging targeting capabilities and customization

In each campaign, Fetch utilized its customer-level targeting capabilities to deliver custom offers to consumers based on their previous purchases both inside and outside of the partner restaurants. Consumers were shown a special offer rewarding them with high-value bonuses if they reached a minimum spend threshold.

Value & Results

Fetch increased the average spend for individual trips and household spend across all three restaurant partners. The gains in monthly HH spend were driven by increased trip spend and increases in trip frequency.

In all three programs, partners experienced incremental sales lift in both spend per trip and monthly household spend compared to pre-campaign sales with the same consumers.

0

increase in spend per customer

0

additional spend per customer

0

increase in check size

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