Business Issue
Defending against competitive pressure
Fetch’s partner is a multi billion dollar CPG company with a leading brand in the food category that needed to defend against competitive brands gaining share at Walmart.

Fetch increased share of wallet by 79% and drove consumer value post campaign for CPG brand
National CPG
Food
Fetch’s partner is a multi billion dollar CPG company with a leading brand in the food category that needed to defend against competitive brands gaining share at Walmart.
Fetch’s dedicated account team developed a competitive conquest program consisting of multiple offers. They segmented and targeted Fetch’s 22 million users based on verified purchase behavior to convert competitor buyers, increase buy rate of current brand buyers, and bring new category users.
increase in spend per trip
new buyers who have not previously purchased the category or brand
unit lift
*Source: data.ai