Business Issue
Defending against competitive pressure
Fetch’s partner is a multi billion dollar CPG company with a leading brand in the food category that needed to defend against competitive brands gaining share at a large national retailer.
Case Study:
CPG - Competitive Conquest
Fetch increased share of wallet by 79% and drove consumer value post campaign for CPG brand
PARTNER
National CPG
CATEGORY
Food
0
increase in share of wallet at a large national retailer
Fetch's Solution
The right shopper, the right offer, the right time
Fetch’s dedicated account team developed a competitive conquest program consisting of multiple offers. They segmented and targeted Fetch’s 22 million users based on verified purchase behavior to convert competitor buyers, increase buy rate of current brand buyers, and bring new category users.
Value & Results
The CPG brand’s share of wallet increased by 79% during the 6 week promo period. Redeemers of the special offers created valuable brand buyers as their buying behavior continued to increase in the 30 days post campaign.
0
increase in spend per trip
0
new buyers who have not previously purchased the category or brand
0
unit lift